What is the important in SEO trend for 2019?

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If we will see last couple of years then we will see that SEO has changed so rapidly. If you want your business remain constant then you should aware about the latest trend about SEO. We have noticed that if you are updating yourself as per trend then you remain same in top in Google.




We have seen there are many major updated has been done by google in their algorithm. We should make change our strategy as per those changes in 2019. I am sharing today some major update as below:-

Ø  Voice Search

Ø  Page Speed

Ø  Content Relevancy

Ø  Google For Jobs

Voice Search – We have seen drastic change in search strategy, now people are using smart devices and doing more and more voice search. There are some assistance devices as well which people are using like

  1. Siri
  2. Alexa

We have done our analysis and seen that voice search has increase a lot in 2019, so now we need to update out SEO so that our results also appear in voice search.

– 58% of consumers have used voice search to find local business information within the last year.

– 46% of voice search users look for a local business daily.

– 27% visit the website of a local business after conducting a voice search.

– 76% of smart home speaker users conduct local searches at least once a week—with 53% performing daily searches. Source: BrightLocal Study

See the data which shown you how much voice search has been done for local business in last 12 months:-

Page Speed –

Page speed is the most important factor of website. As per the kissmetrics, 47 present of visitors except a website to load in 2 seconds and 40 present of visitors leave the website if loading processes take more than 3 seconds.

AMP pages offer the best experience, loading about 30 times faster. All big company roll out this open source projects to get more benefit from mobile users.

There are many tools which will show you the page speed of your website. I am sharing some of them as below:-

  1. Google Developer Tool (https://developers.google.com/speed/pagespeed/insights/)
  2. Pingdom Tools (https://tools.pingdom.com/)
  3. GTmatrix (https://gtmetrix.com/)
  4. WebPageTest (https://www.webpagetest.org/)
  5. Website Speed Test (https://tools.keycdn.com/speed)
  6. Page Speed Test Tool (https://smallseotools.com/page-speed-test/)
  7. Uptrends (https://www.uptrends.com/tools/website-speed-test) etc

Content Relevancy –

We know always content is the king. If we have unique and informative content then it will give a positive signal in ranking and user engagement.

When user something on Google and content is relevant as per his/her search then user will visit our website and automatically we will get huge amount of traffic for our website. We should use long form content it helps to rank higher our website in search engine. Engaging with content is likely to continue to dominate in 2019.


Google for Jobs –

This is the major update of google which has happen in late 2018, for recruitment industry it has given a big challenge to rank their jobs in Google for job section. Google has suggested some best way so that you are able to see your job in Google for jobs. For further information you can visit my another post as per below url

http://www.come4seo.com/blog/how-to-rank-jobs-in-googles-for-job-search-engine/

Google Stop Unsupported rules in Robots.txt

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In last 25 years REP (Robots Exclusion Protocol) was only a de-facto standard. This had really a frustrating implementation sometimes. Now Google announced that we are open sourcing Google’s production robots.txt parser.

So we can say that Google now officially allow that 1st Sep-2019 onwards GoogleBot will no longer obey a robots.txt directive relative to indexing. So webmaster need to remove noindex directive from robots.txt and use other alternative as suggested by Google.



Google says that the Noindex robots.txt directive is not supported because it’s not an official directive. Earlier Google bot supported that but now it’s not supported.

Google Mostly used to obey Noindex Directive –

Last couple of years Google obey robots.txt file for noindex but now Google announce that it will not be no longer supported, below is the code which we used to noindex whole website by robots.txt

User-agent: *

Disallow: /

If you want to index your whole website and allow all robots for your website then you need to use below code

User-agent: *

Disallow:

Now Google says both the option is outdated and you should use below method for manage your indexing.

Ø  Noindex in robots meta tags

Ø  404 and 410 HTTP Status Code

Ø  Password Protection

Ø  Disallow in robots.txt

Ø  Search Console Removal Tool




Read Google official announcement at per below link

https://webmasters.googleblog.com/2019/07/a-note-on-unsupported-rules-in-robotstxt.html

Read official tweet here at

https://twitter.com/googlewmc/status/1145950977067016192

Google My Business – Create a Short Name & URL for Your Verified Business

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If you have your business registered with Google than you will see a new change in info section. Now you are able to create a short name for your business registered with Google my business.



When you will create a short name (URL) for your business than you can directly share that short URL with your customer they can directly open that URL and able to see your business listing. Customer will enter the url like “g.page/[yourcustomname]”, and directly land on your business listing.

So when you login in GMB then in info section you will see this option as per below screen

When you will click on Add profile short name you will see below screen

Now you need to choose the profile short name and create a short URL for your business. Hope this will provide an easy to share your address URL with your users.

As per my understanding there will be below benefits of this short URL-

Ø  You can share this URL with your users and they are able to see full business address in a single click

Ø  You can promote this URL to increase visibility of your business online

Ø  You can share this URL in website content for user ease

Ø  We can promote this URL now on social media and other channels



All custom names and URLs must adhere to the following:

Ø  Google Terms of Service

Ø  Google My Business Additional Terms

Ø  Google My Business policies for representing a business on Google

Ø  Maps User Content Policy

Hope this will provide an extra value in Google local listing. I will suggest to update the same for all verified listing in Google. Please share feedback for the same.

Top 5 Things in Google Analytics Reporting Which You Should Optimize for Every Client

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Today I am going to share my experience with Google analytics. I am using this tool since 2011. In my early time I always use a normal practice for example just create an account taking a GA code and implemented it on all pages of website. Now I have seen that there is lots of optimization which we can do for Google analytics data optimization.



As per my understanding there 4 basic things on which Google analytics works

Ø  Data Collection

Ø  Processing

Ø  Configurations

Ø  Reporting

So as per these four things Google analytics first collect the data on your site, then processes it based on the configuration and provides the output in different reports which based on ABC structure

A Stands for Acquisition

B stands for Behaviour

C stands for Conversions

Now you can produce any report which you want.

Now I am sharing top 5 things which you should do for your all properties in GA.

  1. Filter Internal Traffic– When you are creating a GA account and you are very well aware about the data then sure you will create GA structure as below

GA Account àPropertyàView 1(Master Data view)àView-2 (Staging View)àView-3(Unfiltered View)

So Master view we will share with business and in this view data should be proper optimized. For getting proper data you should exclude all internal traffic because it will be a cause of wrong analysis. We can say

                                     Internal Traffic = Inaccurate Analysis

By using below step you can use a filter to exclude internal traffic

Step-1 Login GA and click the Master View

Step-2 Click on Admin àFiltersàAdd Filters

Step-3 Name of the Filter – Exclude Internal Traffic

Step-4 Select a condition there and exclude IP address for internal traffic

Step-5 Click Save

You will see below screen once will use these step

2. Keep your Eye on for top Matrices– There should be our main two goal.

    • Primary Goal – Your business related most important matric like application conversion, subscriber, sign-ups etc
    • Secondary Goal –You can consider here below things which is useful for your business

Ø  No of Session for your application

Ø  Bounce rate

Ø  Exit rate

Ø  Top Converted Pages

Ø  Total Page view

  1. Automate your tracking using Alerts– You should create an alert for every change in GA. You are able to set two type of alert
  • Automatic Alerts
  • Custom Alert

In custom alert you can choose some of them filter as shared below

Ø  Goal – Random from in Goals

Ø  Sudden spike in traffic

Ø  Sudden increase in 404

Ø  Sudden increase in bounce rate

Ø  Sudden increase in page load time




  1. Custom Channel Setting– We should check that which is the data is not coming in proper channel, sometimes it happen due to inappropriate tracking we are getting data in different channel so we should optimize the channel by creating new channel.
  2. Avoid Crawler & Bots Traffic– You should do implementation in GA such a manner so that you are able to avoid bots traffic.

Hope this blog will help you to understand the best way for GA optimization. Soon I will share some more on data optimization part.


How to use Google Search Console?

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What is Google Search Console?

Google Search Console (GSC) formerly known as Google webmaster tool is a free platform where you can monitor your website, how google views it and optimize to increase the organic presence.



It includes majorly-

Ø   Referring Domains

Ø   Schema Structure

Ø   Query

Ø   Pages

Ø  Mobile site Performance etc.

I will share some guide here as well which include

Ø  Adding your website and Domain

Ø  User Permission

Ø  XML Sitemap Submission

Ø  Adding Filters

Adding your Website and Domain in Search console- You can use all variation of your website in search console, recently search console update to add a domain along with all variation. So if you will add a domain then it will include data for all variation of that domain.

Below are the steps which you can use to add your website in search console:-

Step- 1 Login in Search console with your professional ID and then click on add Property as per below screenshot

You can add domain as well as URL Prefix, in case of domain adding you need to verify with DNS and you will see the below one

When you will add variation of your domain i.e. www.example.com then you will see below screen

Methods to verify your site in Google Search console:

In case of domain verification you need to add code in DNS record which should be done at server level by team.

Apart from this if you are verifying domain variation linke www.example.com then you can use below method for verification.

HTML Tag – Add a meta tag to your site’s home page as per below instruction

  1. Copythe meta tag below, and paste it into your site’s home page. It should go in the <head> section, before the first <body> section.<meta name=”google-site-verification” content=”kRGyjcY3HrQLeRFqEvNHMHzwFOe18VHphLqsFR18gXY”
  1. Click Verifybelow.

To stay verified, don’t remove the meta tag, even after verification succeeds.

For more details click on https://support.google.com/webmasters/answer/9008080#meta_tag_verification

Google Analytics – Use your Google Analytics account

  1. You must be using thegtag.js tracking code.
  2. Your tracking code should be in the<head>section of your page.
  3. You must have the “edit” permission for the Google Analytics property.

The Google Analytics tracking code is used only to verify site ownership. No Google Analytics data will be accessed.

For more details click on https://support.google.com/webmasters/answer/9008080#google_analytics_verification




Google Tag Manager – Use your Google Tag Manager account

  1. You must be using thecontainer snippet.
  2. You must have the “manage” permission for the Tag Manager container.

The Google Tag Manager container ID is used only to verify site ownership. No Google Tag Manager data will be accessed.

For details information please visit at https://support.google.com/webmasters/answer/9008080#google_tag_manager_verification

Domain name provider – Associate a DNS record with Google

  1. Sign in to your domain name provider (e.g. godaddy.comor namecheap.com)
  2. Copy the TXT record below into the DNS configuration for example.com

google-site-verification=m6fkys7RRo7CEt2TCQ_SaxxrC67Q9Q5phjO0X50I0EI

  1. Press verifybelow

Note: DNS changes may take some time to apply. If Search Console doesn’t find the record immediately, wait a day and then try to verify again

For more details please click on https://support.google.com/webmasters/answer/9008080#domain_name_verification

User Permission-

You can share Google search console access for any user which is registered with Google. When you will click on add user you will see two option there

Ø  Full

Ø  Restricted

See below screen

You need to use email address and click on add.

XML Sitemap submission-

For better understanding you should prepare your xml sitemap and submit it in Google search console. You need to use below step to submit your xml sitemap in search console

Step-1 Login to GSC

Step-2 click on Sitemap and you will see below screen

Once you will click on submit you will see the status of submission and all status for all url which has mentioned in Search console.

Below is the screen which you will see when you will check XML status

You can check here all error can take a step ahead to resolve them.

Adding Filters – You can use different-2 filters to check your data. See below screen where you can filter data

In second option we can compare data

You can filter data as per date range also as per below screen

Step to use of Google Search Console – I am sharing some reports which you can use to see the website performance in Google.

Ø  Identify the pages which generate highest traffic

Ø  Top 10 CTR Queries

Ø  What is your average CTR?

Ø  Overall impression

Ø  Average position for your search queries

Ø  Sire performance for devices (Desktop, Mobile & Tablet)

Ø  Countries from we are getting highest traffic

Ø  Number of pages index

Ø  No if errors pages and type of error

Ø  Check which page has not index and reason for the same

Ø  Check is there any mobile usability issue

Ø  Number of total backlinks

Ø  Identify top 5 sites which link you most

Ø  Top 10 most popular anchor links for external links

Ø  Pages have most internal linking

Ø  Number of internal links your website have

Ø  Schema Error (if any)

Ø  Check if there is any manual action for your website

Ø  Check is there any security issue for your website

Hope this blog give you better idea for search console, in my next post i will share step which you can use to show all reports in search console.


Top Methods to rank your keywords higher in Google

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Ranking in Google involves website optimization with right keyword. If you want to learn how you can rank higher your keywords in Google then you should follow this article/blog. First I will tell you types of keywords and how your all keywords get rank in Google.



As per Google search engine there are main four things which you will see once you will search some keywords.

There are following type of keywords-

Ø  Organic Keywords (Non Branded Keywords)

Ø  Branded Keywords

Ø  Local Modifier Keywords

Ø  Job Searching Keywords

There type of keywords further can be divided as per your website nature and requirement.

I am sharing some screen which will clear that what are you searching & what are you getting in Google?

For example you are looking for some organic keywords “Digital Marketing Training” then you will get below screen i.e. combination of organic, paid & local results as shown below.



Paid Result – You can see paid result in top and bottom which indicated by a small icon “AD”. There is the placement for which website owner pay to Google to show their website in Google search for targeted keywords. For example you asked to Google show your website on keywords “Digital Training” then you should pay some amount to Google to get this ranking.

For more information you can visit at https://support.google.com/google-ads/answer/6146252?hl=en

Local Results –Google maps results are displayed here in google organic result with a different image or map and listing having below information:-

Ø  Company Name

Ø  Company website

Ø  Direction Button

Ø  Company Category

Ø  Company Address

Ø  Company Rating etc

Most probability to show these result in organic search if you are using location in your keyword. For example you are searching for “Digital Marketing Training in Noida”.

There are higher chances to rank these type of keywords because we are doing competition within the location so competition will automatically down.

Organic Search Result – Organic results are free results which you can see after Google ads. Organic results appear in search which follow all guidelines and obey the ranking signal of Google. Organic results include wider range of website not just a local business.



In organic result top website are those website which is optimized well as per search engine optimization guidelines. They have good amount of links (internal and External).

Now today I am telling you top 7 ways which will help you to rank your keyword higher in organic search.

  1. Find your keywords your customers are searching
  2. Optimize your Google my business page
  3. Optimize your website as per SEO
  4. Make your website Responsive
  5. Increase links by doing link building
  6. Get reviews on Google my business listing
  7. Create fresh content with high keyword density

How to Add your Business on Apple’ Map?

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Once upon a time, Google maps was only option for apple users but in 2012 as a part iOS 6 update apple launches own Apple Map.

Now Google and Apple map both option are there for use. Apple is a hardware company and Google is Data Company.

Apple maps improved information a lot but still lagging behind Google. I have already shared the way to add your business in Google map. Today I am sharing some step which you need to follow to add your business in Apple Map.



I will share some data facts as well which will show which is more effective and important. Below is the step which you need to follow to add your business in Apple Map.

Step-1 – Open the URL (https://mapsconnect.apple.com/), if you have apple id please login or register for a new apple ID.

Step-2 Assuming we have not apple id so doing a registration to get a new apple id. Now you need to choose the location as per below screenshot. You need to fill below information to get Apple ID.

Ø  First Name

Ø  Last Name

Ø  Country

Ø  Date of Birth

Ø  Email ID

Ø  Password

Ø  Security Question 1

Ø  Security Question 2

Ø  Security Question 3

Below is the screenshot of the form and now you need to continue

Step-3 – Now you have done your registration and by doing verification with the code which you have received on your email id confirm your registration. Once you have login you should click on add your business as per below screenshot.




Step-4 Here you need to find your business or you can add new which you have for your business. So I will search place name and location then I will get below two things

  1. There is same business which is already registered and I can claim it
  2. You need to add your business

So I am assuming second step that there is nothing found related to my business I need at add new one as per below screenshot.

Step-5

I will click on Add New Place and will get below screen.

Once you will fill all required information you will see below screen.

You will get a call to verify your business. Now your business is added and verified on Apple map.

Now I am sharing some reasons why should be add our business in apple map?

  1. There are millions people who is using Apple map
  2. We should use new technology proactively
  3. Now users care about local address and contact details

Hope this blog will share sufficient information by which you can add your business in apple map and will increase your online presence.




Feel free to share your feedback for this blog.

Website Migration SEO Checklist: Method Don’t Lose Your Traffic

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Pre Launch SEO Activity (SEO Checklist)

  1. Make sure that search engine not crawling staging site
  2. Internal linking review
  • Main & Secondary Navigation
  • Header and Footer Links
  • Body content Links etc.
  1. Technical checks



  • txt File
  • canonical Tag
  • Meta Tag and Robots Tag
  • XML Sitemap
  • Structure Data (if Any)
  • Schema Implementation
  • Header Tag
  • External Links
  • Keywords Ranking
  1. Data Analysis (Google Analytics)
  • Total Organic Traffic
  • Referral Traffic
  • Website Page Average Speed
  • Bounce Rate
  • Application Conversion
  • Unique Page views
  1. Search Console Analysis




  • No of Index Pages
  • Number of clicks
  • Number of Impression
  • Number of Queries
  • Number of Index Pages (URL)
  • Number of Valid URL
  • Number of Excluded URL
  • Top Linking Sites
  • Top Linked Pages
  • Top Linking Text

Launch Day Activity

  1. Technical Spot Checks
  • Make sure search engine are not blocked from crawling
  • Top pages redirects working fine
  • Top pages canonical tags
  • Top pages server response
  • Noindex/Nofollow directives, in case they are unintentional
  1. Search Console Action
  • Submit XML sitemap
  • Check preferred location non www to www
  • Duplicate Content Issue
  • Disavow file
  1. GTM code & Tag Checking
  • GTM ID need to be uique for all pages
  • All tags should be fire as implemented
  • All event should be executed as implemented

Post Launch


  • Check crawl Error and Server Log
  • Pages Crawl per Day
  • Crawl Errors
  • Website Speed
  • Number of index page
  • GA Data extracting and analysis

How to do a Keywords Research for Search Engine Optimization

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What is Keyword?

Keywords is a word or combination of words used as a search query. For example SEO, SEO Training, SEO Training Institutes, SEO training institutes in NCR etc. are example of keywords. Usually when people search something then they type a keyword phrase (More than one word) rather than keywords (Single Word).



Type of Keywords

There are many types of keywords in SEO. First we have divided it into two parts

  1. Branded Keywords
  2. Non Branded Keywords

Branded Keywords – Those keywords which contain your brand name with in Keyword for example your brand name is ABC then you keywords may be “ABC training Institute”.

Non Branded Keywords – Those keywords which does not contain your brand name with in keywords. Further we have categorized non branded keywords in following types.

Ø  Primary Keywords

Ø  Secondary Keywords

Ø  Long Tail Keywords

Ø  Sessional Keywords

Ø  Non Sessional Keywords

Ø  Local Keywords

Ø  Evergreen Keywords

Ø  Product Defining Keywords

Ø  Customer Defining Keywords

Ø  LSI Keywords etc

What you need before starting keyword research?

Before starting your keywords research you should aware about following points for best keyword research. I am sharing example for training institute.

Ø  What type of training people are searching on Google?

Ø  Who is searching for those keywords?

Ø  When people are searching for those keywords?

Ø  Are those keywords are evergreen or sessional?

Ø  Which training they are searching more?

Ø  What they are looking as a training institute?

Ø  Location of the user from they are searching for those keywords.

What is Keyword Research?

Keyword research is a processes which people use to find what they want in Search engine or directories. Due to those keywords they are able to get right information from search engine. So we used most business oriented keyword in content so that we are able to rank on top in all search engine. We should tack care about keywords research processes which will help you to find most useful keywords for your business.



If you will search on Google there are many process you will see which people use for keyword research, here I am using my way of keyword research which will give you best keywords for your business and you are able to grow your business by increasing rank in all search engine.

Step-1 Understand your business clearly and then make a list of top 10  or more keywords for example

  • SEO Training,
  • SEO Training Institute
  • SEO Training in NCR,
  • Best SEO Training Institute
  • Affordable SEO Training Institute etc

Step 2 – Use these keywords and see what Google suggesting in real time related to those keywords. Real time means when you type SEO Training then what Google is suggestion relates to this keywords as per below screenshot.

Repeat the same exercise for all keyword which you have collected in first step.

So by doing this step for all keywords may be you will have more than 100 keywords with you. Now time to analysis all those keywords and decided in which category we will place them.

So here I am suggesting two main factors which we need to tack care at the time of keyword finalization.

o   Competition for the Keyword

o   Searches for the Keywords

Step-3 Now you need to put all 100 keywords in Google Keyword Planner tool and you will get below information along with multiple more keywords. Below is the screenshot when you will put all keywords in keyword planner tool.

From here now you can make N-number of keywords which you can target to increase your business.

I think this processes can be used by anyone for any industry to get required result. Please share your feedback so that I am able to share some more ideas on keyword research.




Why Keyword is Important for SEO?

We know content is the king of search engine. Content is the combination of keywords so if we will use maximum keywords which is related to our business then there is more chances to get top rank for those keywords and this will result to grow in your business.

Hope this blog will help you to do a better keyword research and you will be able to increase your business rapidly.