Pre Launch SEO Activity (SEO Checklist)
- Make sure that search engine not crawling staging site
- Internal linking review
- Main & Secondary Navigation
- Header and Footer Links
- Body content Links etc.
- Technical checks
- txt File
- canonical Tag
- Meta Tag and Robots Tag
- XML Sitemap
- Structure Data (if Any)
- Schema Implementation
- Header Tag
- External Links
- Keywords Ranking
- Data Analysis (Google Analytics)
- Total Organic Traffic
- Referral Traffic
- Website Page Average Speed
- Bounce Rate
- Application Conversion
- Unique Page views
- Search Console Analysis
- No of Index Pages
- Number of clicks
- Number of Impression
- Number of Queries
- Number of Index Pages (URL)
- Number of Valid URL
- Number of Excluded URL
- Top Linking Sites
- Top Linked Pages
- Top Linking Text
Launch Day Activity
- Technical Spot Checks
- Make sure search engine are not blocked from crawling
- Top pages redirects working fine
- Top pages canonical tags
- Top pages server response
- Noindex/Nofollow directives, in case they are unintentional
- Search Console Action
- Submit XML sitemap
- Check preferred location non www to www
- Duplicate Content Issue
- Disavow file
- GTM code & Tag Checking
- GTM ID need to be uique for all pages
- All tags should be fire as implemented
- All event should be executed as implemented
Post Launch
- Check crawl Error and Server Log
- Pages Crawl per Day
- Crawl Errors
- Website Speed
- Number of index page
- GA Data extracting and analysis