Category Archives: Google Adword Certification Questions

Tom wants to promote his windscreen repair company’s emergency service by reaching people exactly when they’re searching for help. Which campaign type is a good fit?

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a. “Display Network Only”
b. “Shopping”
c. “Search Network only”
d. “Search Network with Display Select”

Right Answer is-

c. “Search Network only”

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Explanations – The Google Search Network is a group of search-related websites and apps where your ads can appear. When you advertise on the Google Search Network, your ad can show near search results when someone searches with terms related to one of your keywords.

For more information please visit at

https://support.google.com/google-ads/answer/1722047?hl=en

 

Your client wants to show ads to people who’ve visited her website before. Which Adwords feature would you recommend that she use?

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a. Dynamic Search Ads
b. Conversion tracking
c. Re-marketing
d. E-commerce tracking

Right Answer is-

Re-marketing

Explanations -Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase.

https://support.google.com/google-ads/answer/2453998?hl=en



Which AdWords settings are specified at the account level?

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A)  A daily budget and a set of keywords and placements
B)  Network distribution preferences and a set of keywords
C)  A unique email address, a password, and billing information
D)  Location targeting, cost-per-click (CPC) bids, and match types

Right Answer is

C)  A unique email address, a password, and billing information

Explanation-

There are different levels in the AdWords system. An important part of using AdWords is understanding functions and settings that go with the different levels. The levels of AdWords are (from the top down): account, campaign, ad group, and keyword (or placement on the Display Network).

For more information visit at

http://www.brickwaymarketing.com/account-levels-structure-in-adwords/#targetText=Most%20of%20the%20settings%20in,%2C%20notification%20settings%2C%20and%20preferences.

What’s one benefit of creating multiple ad groups?

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A) You can target specific ad groups into various Google networks
B) You can break up keywords and ads into related themes
C) You can set different budgets for each ad group
D) You can pause specific keywords if they are not performing well

Right Answer is

You can break up keywords and ads into related themes

It is beneficial to create multiple ad groups in order to:

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A)  opt specific ad groups into various Google networks
B)  break up keywords and ads into related themes
C)  set different budgets for each ad group
D)  pause specific keywords if they are not performing well

Right Answer is

B)  break up keywords and ads into related themes

 

What is a benefit of online advertising with Google AdWords?

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A)  Advertisers can identify the Internet Protocol (IP) address of users who are searching for products
B)  Ads can include up to 50 characters for the first three lines of ad text
C)  Ads are displayed to users who are searching for a particular product of service
D)  Advertisers can pay to place their websites in the natural search results

Right answer is

C)  Ads are displayed to users who are searching for a particular product of service




Which of the following is a benefit of doing pre-call planning before pitching online advertising solutions to a client?

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  • To guarantee that the client will make a decision by the end of the meeting.
  • Preparation is only important if you have multi-person meeting with the client and want to avoid confusion about each person’s role in the meeting.
  • To prepare for potential objections that the client may have.
  • Preparation is not critical if you have enough experience.

Right Answer is

  • To prepare for potential objections that the client may have.

Explanation-

Pre call planning is much essential factor when you are planning to pitch a client. You shold prepare for all the query and questions which client have as per your prior experiance and client study.



You are nearing the end of a successful meeting with a client, when they tell you, “this all sounds really great, but I do not have the budget for Google Search right now.” What should you do next?

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  • Explain the return on investment that the client can expect and explain why they should make room in the budget.
  • Find out if the client has someone that they report to who may be able to approve the investment in display.
  • Empathise and ask the client to tell you more about their concern.
  • Ask the client if their long-term success is worth making room in the budget.

Right Answer is-

  • Empathise and ask the client to tell you more about their concern.

For which client would you recommend radius targeting?

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  • Denise, whose service can reach customers within 30 miles.
  • Christopher, who wants to promote his new product in select cities.
  • Luis, whose e-commerce business delivers nationwide.
  • Mabel, who wants to exclude her ads from certain cities.

Right Answer is

  • Denise, whose service can reach customers within 30 miles.

Explanations:-

Google Ads location targeting allows your ads to appear in the geographic locations that you choose: countries, areas within a country, a radius around a location, or location groups, which can include places of interest, your business locations, or tiered demographics.

https://support.google.com/google-ads/answer/1722043?hl=en

 

What feature would be used to collect how many times users downloaded a product catalog?

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  • Event Tracking
  • Custom Dimension
  • Calculated Metrics
  • Custom Report

Right Answer is

  • Event Tracking

Explanation:-

Events are user interactions with content that can be measured independently from a web page or a screen load. Downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays are all examples of actions you might want to measure as Events.

For more information visit at

https://developers.google.com/analytics/devguides/collection/analyticsjs/events