a. “Display Network Only” b. “Shopping” c. “Search Network only” d. “Search Network with Display Select” Right Answer is- c. “Search Network only” Top Digital Media Books Explanations – The Google Search Network is a group of search-related websites and apps where your ads can appear. When you advertise on the Google Search Network, your ad can show
a. Dynamic Search Ads b. Conversion tracking c. Re-marketing d. E-commerce tracking Right Answer is- Re-marketing Explanations -Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites,
A) A daily budget and a set of keywords and placements B) Network distribution preferences and a set of keywords C) A unique email address, a password, and billing information D) Location targeting, cost-per-click (CPC) bids, and match types Right Answer is C) A unique email address, a password, and billing information Explanation- There are different levels in the AdWords
A) You can target specific ad groups into various Google networks B) You can break up keywords and ads into related themes C) You can set different budgets for each ad group D) You can pause specific keywords if they are not performing well Right Answer is You can break up keywords and ads into
A) opt specific ad groups into various Google networks B) break up keywords and ads into related themes C) set different budgets for each ad group D) pause specific keywords if they are not performing well Right Answer is B) break up keywords and ads into related themes
A) Advertisers can identify the Internet Protocol (IP) address of users who are searching for products B) Ads can include up to 50 characters for the first three lines of ad text C) Ads are displayed to users who are searching for a particular product of service D) Advertisers can pay to place their websites in the natural search
To guarantee that the client will make a decision by the end of the meeting. Preparation is only important if you have multi-person meeting with the client and want to avoid confusion about each person’s role in the meeting. To prepare for potential objections that the client may have. Preparation is not critical if you
Explain the return on investment that the client can expect and explain why they should make room in the budget. Find out if the client has someone that they report to who may be able to approve the investment in display. Empathise and ask the client to tell you more about their concern. Ask the
Denise, whose service can reach customers within 30 miles. Christopher, who wants to promote his new product in select cities. Luis, whose e-commerce business delivers nationwide. Mabel, who wants to exclude her ads from certain cities. Right Answer is Denise, whose service can reach customers within 30 miles. Explanations:- Google Ads location targeting allows your
Event Tracking Custom Dimension Calculated Metrics Custom Report Right Answer is Event Tracking Explanation:- Events are user interactions with content that can be measured independently from a web page or a screen load. Downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays are all examples of actions you might want to
