Category: Google Adword Certification Questions

Tom wants to promote his windscreen repair company’s emergency service by reaching people exactly when they’re searching for help. Which campaign type is a good fit?

a. “Display Network Only” b. “Shopping” c. “Search Network only” d. “Search Network with Display Select” Right Answer is- c. “Search Network only” Top Digital Media Books Explanations – The Google Search Network is a group of search-related websites and apps where your ads can appear. When you advertise on the Google Search Network, your ad can show

Your client wants to show ads to people who’ve visited her website before. Which Adwords feature would you recommend that she use?

a. Dynamic Search Ads b. Conversion tracking c. Re-marketing d. E-commerce tracking Right Answer is- Re-marketing Explanations -Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites,

Which AdWords settings are specified at the account level?

A)  A daily budget and a set of keywords and placements B)  Network distribution preferences and a set of keywords C)  A unique email address, a password, and billing information D)  Location targeting, cost-per-click (CPC) bids, and match types Right Answer is C)  A unique email address, a password, and billing information Explanation- There are different levels in the AdWords

What is a benefit of online advertising with Google AdWords?

A)  Advertisers can identify the Internet Protocol (IP) address of users who are searching for products B)  Ads can include up to 50 characters for the first three lines of ad text C)  Ads are displayed to users who are searching for a particular product of service D)  Advertisers can pay to place their websites in the natural search

Which of the following is a benefit of doing pre-call planning before pitching online advertising solutions to a client?

To guarantee that the client will make a decision by the end of the meeting. Preparation is only important if you have multi-person meeting with the client and want to avoid confusion about each person’s role in the meeting. To prepare for potential objections that the client may have. Preparation is not critical if you

You are nearing the end of a successful meeting with a client, when they tell you, “this all sounds really great, but I do not have the budget for Google Search right now.” What should you do next?

Explain the return on investment that the client can expect and explain why they should make room in the budget. Find out if the client has someone that they report to who may be able to approve the investment in display. Empathise and ask the client to tell you more about their concern. Ask the

For which client would you recommend radius targeting?

Denise, whose service can reach customers within 30 miles. Christopher, who wants to promote his new product in select cities. Luis, whose e-commerce business delivers nationwide. Mabel, who wants to exclude her ads from certain cities. Right Answer is Denise, whose service can reach customers within 30 miles. Explanations:- Google Ads location targeting allows your

What feature would be used to collect how many times users downloaded a product catalog?

Event Tracking Custom Dimension Calculated Metrics Custom Report Right Answer is Event Tracking Explanation:- Events are user interactions with content that can be measured independently from a web page or a screen load. Downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays are all examples of actions you might want to