An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords

A)  generate many clicks and conversions B)  generate many impressions and very few conversions C)  contain more than two words in the phrase D)  contain words that are duplicated in a display campaign Right answer is B)  generate many impressions and very few conversions

Google Stop Unsupported rules in Robots.txt

In last 25 years REP (Robots Exclusion Protocol) was only a de-facto standard. This had really a frustrating implementation sometimes. Now Google announced that we are open sourcing Google’s production robots.txt parser. So we can say that Google now officially allow that 1st Sep-2019 onwards GoogleBot will no longer obey a robots.txt directive relative to indexing.