Category Archives: SEO Update

What is the important in SEO trend for 2019?

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If we will see last couple of years then we will see that SEO has changed so rapidly. If you want your business remain constant then you should aware about the latest trend about SEO. We have noticed that if you are updating yourself as per trend then you remain same in top in Google.




We have seen there are many major updated has been done by google in their algorithm. We should make change our strategy as per those changes in 2019. I am sharing today some major update as below:-

Ø  Voice Search

Ø  Page Speed

Ø  Content Relevancy

Ø  Google For Jobs

Voice Search – We have seen drastic change in search strategy, now people are using smart devices and doing more and more voice search. There are some assistance devices as well which people are using like

  1. Siri
  2. Alexa

We have done our analysis and seen that voice search has increase a lot in 2019, so now we need to update out SEO so that our results also appear in voice search.

– 58% of consumers have used voice search to find local business information within the last year.

– 46% of voice search users look for a local business daily.

– 27% visit the website of a local business after conducting a voice search.

– 76% of smart home speaker users conduct local searches at least once a week—with 53% performing daily searches. Source: BrightLocal Study

See the data which shown you how much voice search has been done for local business in last 12 months:-

Page Speed –

Page speed is the most important factor of website. As per the kissmetrics, 47 present of visitors except a website to load in 2 seconds and 40 present of visitors leave the website if loading processes take more than 3 seconds.

AMP pages offer the best experience, loading about 30 times faster. All big company roll out this open source projects to get more benefit from mobile users.

There are many tools which will show you the page speed of your website. I am sharing some of them as below:-

  1. Google Developer Tool (https://developers.google.com/speed/pagespeed/insights/)
  2. Pingdom Tools (https://tools.pingdom.com/)
  3. GTmatrix (https://gtmetrix.com/)
  4. WebPageTest (https://www.webpagetest.org/)
  5. Website Speed Test (https://tools.keycdn.com/speed)
  6. Page Speed Test Tool (https://smallseotools.com/page-speed-test/)
  7. Uptrends (https://www.uptrends.com/tools/website-speed-test) etc

Content Relevancy –

We know always content is the king. If we have unique and informative content then it will give a positive signal in ranking and user engagement.

When user something on Google and content is relevant as per his/her search then user will visit our website and automatically we will get huge amount of traffic for our website. We should use long form content it helps to rank higher our website in search engine. Engaging with content is likely to continue to dominate in 2019.


Google for Jobs –

This is the major update of google which has happen in late 2018, for recruitment industry it has given a big challenge to rank their jobs in Google for job section. Google has suggested some best way so that you are able to see your job in Google for jobs. For further information you can visit my another post as per below url

http://www.come4seo.com/blog/how-to-rank-jobs-in-googles-for-job-search-engine/

Google Stop Unsupported rules in Robots.txt

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In last 25 years REP (Robots Exclusion Protocol) was only a de-facto standard. This had really a frustrating implementation sometimes. Now Google announced that we are open sourcing Google’s production robots.txt parser.

So we can say that Google now officially allow that 1st Sep-2019 onwards GoogleBot will no longer obey a robots.txt directive relative to indexing. So webmaster need to remove noindex directive from robots.txt and use other alternative as suggested by Google.



Google says that the Noindex robots.txt directive is not supported because it’s not an official directive. Earlier Google bot supported that but now it’s not supported.

Google Mostly used to obey Noindex Directive –

Last couple of years Google obey robots.txt file for noindex but now Google announce that it will not be no longer supported, below is the code which we used to noindex whole website by robots.txt

User-agent: *

Disallow: /

If you want to index your whole website and allow all robots for your website then you need to use below code

User-agent: *

Disallow:

Now Google says both the option is outdated and you should use below method for manage your indexing.

Ø  Noindex in robots meta tags

Ø  404 and 410 HTTP Status Code

Ø  Password Protection

Ø  Disallow in robots.txt

Ø  Search Console Removal Tool




Read Google official announcement at per below link

https://webmasters.googleblog.com/2019/07/a-note-on-unsupported-rules-in-robotstxt.html

Read official tweet here at

https://twitter.com/googlewmc/status/1145950977067016192

Google update – Mobile First Indexing by default for new website 1s July Onwards

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Last year Google introduced Mobile indexing now Google planned to roll out the mobile first indexing on 1st july. This will happen for new website which is responsive means that website which is producing same URL for mobile and desktop.

Mobile indexing means that if there is new website launch than it will be crawled by Google’s Smartphone Googlebot, and its mobile friendly content will be used to index its pages.



You can check mobile indexing with the help of search console tool, When you will login to search console you will see there is a one tool i.e. URL Inspection tool as per below screen.

Now when you click on this tool a search box will appear where you need to use your URL to see how your url is crawled and indexed.  For older website Google will continue monitoring and evaluating pages for their readiness for mobile first indexing and will notify through search console once they are seen as being ready.

Same if you will search for old website you will not see this mobile indexing there. So below is the screen when you will search your URL in inspection tool.

One this url will be ready for mobile indexing we will notify by Google.



Now Google suggesting to create new website, which must be responsive so that it will help in mobile first indexing. There are many website which are using different URL for mobile website so now there should be a single URL for mobile and desktop.



If you have any further query or question, you can connect at Google blog or webmaster forum.

Google Jobs Implications in Organic Search – Google for Jobs

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Google is doing regular changes in their algorithm so users are able to get appropriate results. In continue of these changes Google had announced a big change in May-2017 in US, now this change has been roll out almost in all country.

So today i am sharing the implications of this change in organic results and way to get their job in it.

What is Google for Jobs?

Google for jobs is the new features that will help to job seekers find their job related to search queries in Google’s search result. This had started from US in 2017 and now released for almost all country. Currently Google will include jobs from LinkedIn, Monster, CareerBuilder etc.

Now below will be the top 3 results if you are looking for Jobs in Google.

Google for jobs implications

Once you will click on more jobs you will get 100+ results.

Why this is important to Recruitment Industry?

All the website which is job aggregator now they will get benefit from this feature of Google. All the jobs which are listed there will start to showing in Google search result.

To get this result Google is using machine learning and advance technology to better understand how jobs are classified and related.




How this will impact your recruitment website?

Most job website depends on the free organic traffic that Google sends them because they rank on the first page of Google for their targeted job related keywords.

But this will change now in a big way.

  • If your website is ranking in top for job related keywords and you are getting traffic for this, sure you will lose your organic traffic.
  • Now you will lose your job pages ranking from top to bottom.

There will be two major impacts for job website:-

  • Random decrease in Organic Traffic
  • Decrease in Application conversion getting from Organic
  • Decrease in Revenue getting from Organic




What can be done to avoid this situation if we have job website?

If there is no right tactics using in your company for digital marketing than it will be impossible to come out from this situation. So first aware about the right tactics which can be suggest by a right digital marketing person.

  • Increase your Paid Search and SEO Strategies – Now if you will see the Organic result page than there is top results for paid and than for jobs. So we should work hard to get one of them position at least, which is only possible by Paid or SEO tactics

As per above screen now if I am searching a job than top 4 results for paid and then Google jobs. So we should take place one of them to manage our organic traffic.

  • Change your content strategy to get your job in SERP – Now we should change our content and way of presentation of content in Google. We should implement Schema for all objects of the pages like job category, salary etc

Integrate Jobs with Google!

  • You should strongly adding job posting structure data to increase your exposure. Structure data can help your job posting appear in Google search result.
  • So as per schema you should implement schema as per below screen
  • Once you will do it there will be more chances to show your job in Google job.Apart from it you should update your sitemap which include all jobs with date. If you have more than 10000 jobs post per day than you should make high rate for job posting. You can use below link for the same.
    https://docs.google.com/forms/d/e/1FAIpQLSdlj1CC6jX1wNVjwfJ_0QNR5Cq6gpkIfjBo5e_Rx_VmYcGsg/viewformHopefully this article will help you to know about more Google for Jobs and the way to get your job in Google. I will suggest to all job website owner to make it on priority basis.



    You can comment me for any query or question.