Tag: analytics certification

What four parameters can you include with an event hit for reporting?

Event, Category, Action, Label Category, Action, Label, Unique Events Category, Action, Label, Total Events Category, Action, Label, Value Right Answer is Category, Action, Label, Value Explanation: Events are user interactions with content that can be tracked independently from a web page or a screen load.An Event has the following components. An Event hit includes a

What are the four scope levels available for dimensions and metrics in Google Analytics?

Event-level, duration-level, transaction-level, or user-level scope Location-level, duration-level, product-level, or user-level scope Event-level, session-level, transaction-level, or user-level scope Hit-level, session-level, product-level, or user-level scope Right answer is – Hit-level, session-level, product-level, or user-level scope