Tag Archives: analytics certification

What report provides data on how specific sections of a website performed?

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  • Location report
  • Top Events report
  • Content Drilldown report
  • Frequency and Recency report

Right Answer is

  • Content Drilldown report

Explanations -The Content Drilldown report in Google Analytics will show you how visitor attention is distributed — and often wasted — in site areas. It shows you engagement metrics along a navigation path starting from a page or directory. You start with the page or directory, then click to go down a level (hence the name drilldown).

For more information visit at

https://chrisboulanger.com/analytics-content-drilldown-report/



 

Google Analytics cannot collect data from which systems by default?

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  • Online point-of-sale systems
  • Offline inventory database
  • Websites
  • Mobile devices

Right answer is

  • Offline inventory database

Explanation:-

Google analytic cannot collect data from Offline inventory database by default. You need “Data import” for this job. With the help of this you can upload offline data in to Google Analytics and can plana journey from online to offline system. For more information visit at

https://support.google.com/analytics/answer/3191589?hl=en



 

How would a view filter be configured to include only users from Brazil and Argentina?

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  • Filter 1: exclude all countries except Brazil and Argentina
  • Filter 1: include Brazil or Argentina
  • Filter 1: include Brazil > Filter 2: include Argentina
  • Filter 1: include Argentina > Filter 2: include Brazil

Right Answer is

  • Filter 1: include Brazil or Argentina

Explanation:-

Use filters to limit or modify the data in a view. For example, you can use filters to exclude traffic from particular IP addresses, include only data from specific subdomains or directories, or convert dynamic page URLs to readable text strings.

https://support.google.com/analytics/answer/1033162?hl=en

 




What feature would be used to collect how many times users downloaded a product catalog?

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  • Event Tracking
  • Custom Dimension
  • Calculated Metrics
  • Custom Report

Right Answer is

  • Event Tracking

Explanation:-

Events are user interactions with content that can be measured independently from a web page or a screen load. Downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays are all examples of actions you might want to measure as Events.

For more information visit at

https://developers.google.com/analytics/devguides/collection/analyticsjs/events



What four parameters can you include with an event hit for reporting?

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  • Event, Category, Action, Label
  • Category, Action, Label, Unique Events
  • Category, Action, Label, Total Events
  • Category, Action, Label, Value




Right Answer is

  • Category, Action, Label, Value

Explanation:

Events are user interactions with content that can be tracked independently from a web page or a screen load.An Event has the following components. An Event hit includes a value for each component, and these values are displayed in your reports.


  • Category
  • Action
  • Label (optional, but recommended)
  • Value (optional)

Read more here: https://support.google.com/analytics/answer/1033068

If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

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  • /ordercomplete/thank_you.html
  • /ordercomplete/index.html
  • /ordercomplete.php
  • /order/complete.php



Right Answer is

  • /order/complete.php

Where in the HTML of your webpage should you place your Analytics tracking code?

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  • Just after the opening tag of your website
  • Just before the closing tag of your website
  • Just after the opening tag of your website
  • Just before the closing tag of your website

Right answer is –

  • Just before the closing tag of your website