Hotjar Uses to Understand Your User Behaviour

Hotjar provides us various information regarding the User behavior on your website and mobile. It is a very good application, which can increase your sales rapidly.

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There are many features, which can be track or record for our website through Hotjar. Some of them as follow:-

  1. Heatmaps
  2. Recordings
  3. Conversion Funnel
  4. Form Analysis
  5. Feedback Polls
  6. Surveys

Dashboard:- As per below screen you can see when we will login to Hotjar then given dashboard we will get. Here you can see all the features whatever we have in Hotjar.

hotjar dashboar

HEATMAPS:- It’s a very good option by which we can visualize what visitors does on our website. There are major three thing which we can track for our web pages.

  1. Click
  2. Move
  3. Scroll

hotjar heatmap dashboard

You also have the functionality to download Heatmap and along with this as per above screen you can see data for Devices.

RECORDINGS:- As per our analytic data we have ability to check the landing pages, exit pages, bounce pages etc but its little bit difficult to know how user behave on our website. So now you can leave this question for Hotjar because you will get individual recording to all users and you can see how users behave with your website.

As per above screenshot you can see there is one stage where user did not get anything when he is visiting our website. In this manner, you will get full journey on a user and will take according decision to make your website better.

Conversion Funnel:– With the help of conversion funnel we are able to find the biggest opportunities for improvement and testing by identifying on which page and at which step most visitors are leaving your site.

Form Analysis:- We have form in our website and sometimes it happens user visit our website and will one or two field and then leave the form and there are some visitors who has complete entire form. So with the help of Hotjar in Form Analysis we are able to track these activity easily and able to increase form conversion.

Feedback Pools:- It happens that user want to share his/her feedback for our website and due to a lengthy processes its ignored by them. Hotjar provides this facility so that we can understand visitors experience on our website. Feedback polls allow multiple questions and provide feedback and results.

Benefit of Hotjar:- Earlier we are using multiple tools to know the website performance, user behavior but now all can be done at a single platform i.e Hotjar.