Category: Digital Sales Certification

You have a meeting with a new client. Why would it be a good idea to share anonymised data (such as conversion rate and cost-per-conversion) from some successful clients in the same industry as this client?

To be so convincing that the client has no choice but to buy, because you know that they enjoy looking at data. To sound smarter and show the client that you are more knowledgeable than they originally thought. To make the meeting last longer, so that the client feels even more invested in the solution.