a. Modify the ad associated with that keyword to direct to a highly – relevant landing page
b. Delete the keyword and add a synonym of the keyword to the campaign
c. Delete the keyword and use keyword Planner to find more relevant keywords
d. Set an ad group bid adjustment of +20% for that keyword
Right answer is
a. Modify the ad associated with that keyword to direct to a highly – relevant landing page
Hopefully, you have seen sometimes Google Search shows date for your web page. I think some of us are aware about us and some of them not. So I am sharing some common reason which will help to show your date in Google Search for your web page.
Below is the screen where you can see data in Google Search
Way Date are Determined
It totally depends on Google, if Google think if it is related to do so than you will get date there, in some cases like time sensitive and news content which google generally consider.
Google determine a date using a variety of factors, there is not a one factors which will impact this date in SERP. In general there are below reason which is cause if this date:-
o datePublished
o dateModified
More best practices for dates on web pages
For further information you can visit Google Search Console Blog.
I have earlier share some post relates to Search console, again I am sharing some latest information about search console. So small introduction about search console is
“Google Search Console (formerly Google Webmaster Tools) is a free web-basedSEO tool for webmasters to track both the indexing and crawling stats from Googlebot while also providing metrics to help optimize a website for organic visibility”
We know better in last couple of years Google search console recommend to verify all variation of domain for example:-
gyan-badhao.com
In this scenario we are unable to analysis data for all variation on a single platform. We should visit all variation than manually collect data and then analysis it.
To overcome this problem Google search console announce the Domain-wide data. If you website already verified with Search Console than also you need to again verify it with DNS.
Today I am sharing all steps which you need to follow to verify your domain with DNS.
Open Search Console and login with your ID password. Once you login click on Add Property, you will get below screen:-
Now you need to update TXT record in DNS Configuration. So there are two things which will happen
In my case here I am using the same company for both so now you need to login with Domain registration panel. I am managing it with Godaddy so you will get below screen
Right Answer is
Right Answer is
Right answer is
Every business owner wants to promote their business or product in front of their potential customers. Earlier people are doing TV ads and pasting lots of papers door to door. This type of offline and online promotion is too costly. So not to worry, you can promote your business free of cost by knowing some activities.
Today I am sharing top 10 free methods which you can use to promote your business.
Optimize your website for Search Engine:- Now a days if peoples wants to buy some product or services than they will search on it Google than decide to buy the product. If your product is not on google than may be your product will not be among all products for which user looking for.
So I will suggest to optimize your website so that it will appear in Google. I am sharing some basic tips which you can used to promote your website.
Ø Optimize your images with proper image title and alt tag
Ø Optimize your html
Ø Reduce http request
Ø Use more text instead of images
Ø Use unique content
Ø Write proper title and description
Ø Increase backlinks for your domain
List your business in local directories:- Now we know all business online and if we want to know the address or services in our local area then use some directories to get it. So I will suggest to add your business details into top business listing website. Below are the top 10 business listing website which will help you to increase the traffic and leads.
Ø https://www.google.com/business
Ø http://lafayette.citysearch.com
List your business in Google my Business:-
Now Google shoes a local business address in SERP, so we should also add our business in google local so that it will come in SERP while people searching for similar product or services you have.
Once you will add your business in Google my listing then you will see it in Google search as per below screen.
With the help of this User can reach your website and may be soon it will convert in lead.
Use social media extensively for your Product/Services –
We have seen now after Google users are spending more and more time on Facebook, twitter, Pinterest and LinkedIn. So we should be active all the time on all social media channel. From here we are able to capture more and more user for our business. There are some major factors which can be done on social media
For detail information about social media click here
Forum discussion and Question Answers-
Now a days we have multiple platform where we can put our questions and expert who are there will reply on your question as per their expertise. So if you want to capture more and more users for your product just put a question there and provide detail information about your product. Once your profile will be more popular user will directly come to your website and traffic will increase. Below are some top forum and question answer platform.
Schema implementation for your business or product – If you want your product or service will appear in Google with proper time and description then you need to implement schema. There are multiple type of schema which can be apply on your website as per your business.
Below are the type of schema which can be implement on product or services.
Showcase your business in YouTube and other video website
Approximate 4 billion videos are played on YouTube daily. So we should also use this platform to increase our users for our product or services. Best part if you are using unique ideas or content in video than it will show in Google SERP.
So create multiple videos update them as per guidelines so that all will appear in Google search.
I am sharing some guidelines which need to be tack care at the time of uploading or creating video:-
People are coming to Google search new brands and products through their shopping journey. We search Google images, product owners provide the rich snippet data like product description, ratings, and price to help user for better understanding of product.
As of now product schema is there but there is no option to see the impact of it in Search Console. Now like Job Posting, product also added in search console. Detail information can be checked here.
If your product updated information is there on Google then it will help to your users to understand your product better. So this facility now provided by Google to shoppers.
Once you will implement schema for your product, your product looks like as above in picture.
Below are the items which has now live in Search Console for schema implementation?
Ø Job posting
Ø Recipe
Ø Event
Ø Q&A Page
Ø Product
Once you will implement schema for product than you will see output as below for the product in schema tool
All the information which we have marked for a product, Google will show this in SERP.
This solution gives you multiple option for better reach of your customers about your products as they shop across Google. So you can now implement schema for your all products and see the major impact in your sell.
Please share your feedback for this article so that I am able to share further information on this topic.
Right answer is