An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

a. Modify the ad associated with that keyword to direct to a highly – relevant landing page

b. Delete the keyword and add a synonym of the keyword to the campaign

c. Delete the keyword and use keyword Planner to find more relevant keywords

d. Set an ad group bid adjustment of +20% for that keyword



Right answer is

a. Modify the ad associated with that keyword to direct to a highly – relevant landing page

 

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