Which of these user characteristics CANNOT be used to create a Custom Segment?

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  • Users 25 to 34 years of age who have their browser set to Spanish
  • Users that viewed a page on your website and then watched a video
  • Users who have children
  • Users that engaged in your social media or email campaigns

Right Answer is

  • Users who have children



You have a meeting with a new client. Why would it be a good idea to share anonymised data (such as conversion rate and cost-per-conversion) from some successful clients in the same industry as this client?

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  • To be so convincing that the client has no choice but to buy, because you know that they enjoy looking at data.
  • To sound smarter and show the client that you are more knowledgeable than they originally thought.
  • To make the meeting last longer, so that the client feels even more invested in the solution.
  • To stimulate dialogue with the client so that they become more excited about your ideas and the potential growth that their business could see.

Right Answer is

  • To stimulate dialogue with the client so that they become more excited about your ideas and the potential growth that their business could see.

Which reports can show you how website referrals, organic search, and ad campaigns assisted in the conversion process?

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  • Pair metrics and dimensions of different scopes
  • Create a report with Custom Metrics
  • Use multiple dimensions together in the same report
  • Use a Custom Dimension as a primary dimension

Right Answer is

  • Pair metrics and dimensions of different scopes

Detial Explanation:

By default, the channel labels that you see in Multi-Channel Funnels reports (Paid Search, Organic Search, Social Network, etc.) are defined as part of the MCF Channel Grouping. If you have specific analysis requirements, you may wish to create your own Custom Channel Grouping(s), each with its own set of labels. When you share a Custom Channel Grouping, only the configuration information is shared. Your data remains private. The following channel labels are defined as part of the MCF Channel Grouping and are the labels used by default in your reports. The channel definitions are not case sensitive.




Read more here: https://support.google.com/analytics/answer/1250116?hl=en

 

What four parameters can you include with an event hit for reporting?

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  • Event, Category, Action, Label
  • Category, Action, Label, Unique Events
  • Category, Action, Label, Total Events
  • Category, Action, Label, Value




Right Answer is

  • Category, Action, Label, Value

Explanation:

Events are user interactions with content that can be tracked independently from a web page or a screen load.An Event has the following components. An Event hit includes a value for each component, and these values are displayed in your reports.


  • Category
  • Action
  • Label (optional, but recommended)
  • Value (optional)

Read more here: https://support.google.com/analytics/answer/1033068

Google My Business Certification Questions And Answers

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Bob owns a small café with a Google My Business listing, but he’d also love to have a mobile-friendly website as well. He doesn’t know much about creating websites. What’s a tool that Bob can use to create his site?

  • Posts
  • Messaging
  • AdWords
  • Website builder

Right Answers is

  • Website builder

You just started using Google My Business and you want to see how many of your customers have been interacting with your business online. What feature can you use to access this information?

  • Google My Business data reporting
  • Location tracking
  • AdWords Express
  • Insights

Right Answer is

  • Insights




What can you use to write applications that manage a Google My Business account and location data?

  • Google My Business website builder
  • Google My Business with AdWords location extensions
  • Google My Business application programming interface (API)
  • AdWords Express

Right Answer is

  • Google My Business application programming interface (API)

Cozy Coat Factory is a large chain retailer of discount fashions. Many of their stores are located within shopping centers and outlet malls. How should you input the business name of these locations in their bulk upload spreadsheet?

  • Include the name of the shopping center in the business name
  • Use the shopping center’s name as the business name
  • Add the store code to the business name
  • Use the core business name, as it appears in the real world

Right answer is

  • Use the core business name, as it appears in the real world

You are using Google My Business to promote your restaurant online and attract new customers. What feature can you use to encourage new people to try you out?

  • Dynamic ads
  • In-search call button
  • Insights
  • Customer reviews

Right Answer is

  • Customer reviews





Jessica has claimed and edited her listing, but she is still not seeing her changes live on Google Search. What step does she need to complete to finalize her listing?

  • Link her account with AdWords
  • Business verification
  • Account verification
  • Create a Google My Business owner account

Right Answer is

  • Business verification

What are the verifcation options for businesses with 10 or more locations?

  • They can enter their location information in bulk, but will have to verify each location individually.
  • They only need to verify one location, and the rest will be automatically verified.
  • They can import and verify their locations in bulk.
  • They will have to enter and verify their locations individually.

Right answer is

  • They can import and verify their locations in bulk.

Michelle wants to know how she can improve her business listing so it reaches the most people online. What can she do to get the information she needs?

  • She can use insights to see how many people saw her business online and the types of things they were searching for when her listing appeared.
  • She can review her AdWords Express account to see what ads she has connected to her listing.
  • She can ask her customers to provide the information as part of their review.
  • She can review the call information to see how many customers are calling her directly from their online search.

Right answer is

  • She can use insights to see how many people saw her business online and the types of things they were searching for when her listing appeared.

Juan wants to claim an existing listing for his business. What does he need to do to get started?

  • Request a verification postcard with a code to access his listing
  • Click on the listing and start editing his business information
  • Log in to Google My Business, search for, and select his listing
  • Start a new listing and request to merge it with the existing listing

Right Answer is

  • Request a verification postcard with a code to access his listing

You just created a new product and want to get in front of potential customers who use Google Search and Maps. What is the most suitable Google My Business tool you can use to accomplish this?

  • Analytics
  • Website builder
  • Messaging
  • Posts

Right Answer is

  • Posts

Lamin has requested and is awaiting his verification code, when he realizes he needs to edit some of his business information. What should he do next?

  • Call Google support so they can edit his business information
  • Edit his listing and enter the verification code when he receives it
  • Edit his listing and request a new verification code
  • Re-start the process to claim his listing and request a new verification code

Right Answer is

  • Edit his listing and request a new verification code



Alan wants to make sure customers searching online know about the new line of shoes his store is now selling. What can he do with his Google My Business listing so customers learn about his new product?

  • He can update his business listing so the brand name appears in his information.
  • He can review customer interactions in insights to see what his customers are searching for.
  • He can add photos of the new products so customers will see them when they search online.
  • He can respond to customer reviews about his products so they know about the products he has to offer.

Right answer is

  • He can add photos of the new products so customers will see them when they search online.