Television is one of the oldest medium of social communication. However Facebook, Quickr, LinkedIn, Twitter…
April 29, 2019
You have a meeting with a new client. Why would it be a good idea to share anonymised data (such as conversion rate and cost-per-conversion) from some successful clients in the same industry as this client?
- To be so convincing that the client has no choice but to buy, because you know that they enjoy looking at data.
- To sound smarter and show the client that you are more knowledgeable than they originally thought.
- To make the meeting last longer, so that the client feels even more invested in the solution.
- To stimulate dialogue with the client so that they become more excited about your ideas and the potential growth that their business could see.
Right Answer is
- To stimulate dialogue with the client so that they become more excited about your ideas and the potential growth that their business could see.
Which statistic indicates how often a click has led to a conversion?
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