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You have a meeting with a new client. Why would it be a good idea to share anonymised data (such as conversion rate and cost-per-conversion) from some successful clients in the same industry as this client?

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  • To be so convincing that the client has no choice but to buy, because you know that they enjoy looking at data.
  • To sound smarter and show the client that you are more knowledgeable than they originally thought.
  • To make the meeting last longer, so that the client feels even more invested in the solution.
  • To stimulate dialogue with the client so that they become more excited about your ideas and the potential growth that their business could see.

Right Answer is

  • To stimulate dialogue with the client so that they become more excited about your ideas and the potential growth that their business could see.