Category: Google Adword Certification Questions

An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords

A)  generate many clicks and conversions B)  generate many impressions and very few conversions C)  contain more than two words in the phrase D)  contain words that are duplicated in a display campaign Right answer is B)  generate many impressions and very few conversions

An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

a. Modify the ad associated with that keyword to direct to a highly – relevant landing page b. Delete the keyword and add a synonym of the keyword to the campaign c. Delete the keyword and use keyword Planner to find more relevant keywords d. Set an ad group bid adjustment of +20% for that