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You are nearing the end of a successful meeting with a client, when they tell you, “this all sounds really great, but I do not have the budget for Google Search right now.” What should you do next?

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  • Explain the return on investment that the client can expect and explain why they should make room in the budget.
  • Find out if the client has someone that they report to who may be able to approve the investment in display.
  • Empathise and ask the client to tell you more about their concern.
  • Ask the client if their long-term success is worth making room in the budget.

Right Answer is-

  • Empathise and ask the client to tell you more about their concern.