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- Metrics
- Ad type
- Dimensions
- Sequences of user actions
Right answers is –
- Ad type
Which of these criteria CANNOT be used to create a Custom Segment?
Reply
Monthly Archives: March 2019
An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?
a. Modify the ad associated with that keyword to direct to a highly – relevant landing page
b. Delete the keyword and add a synonym of the keyword to the campaign
c. Delete the keyword and use keyword Planner to find more relevant keywords
d. Set an ad group bid adjustment of +20% for that keyword
Right answer is
a. Modify the ad associated with that keyword to direct to a highly – relevant landing page
How Google Search Shows date in SERP for your web page?
Hopefully, you have seen sometimes Google Search shows date for your web page. I think some of us are aware about us and some of them not. So I am sharing some common reason which will help to show your date in Google Search for your web page.
Below is the screen where you can see data in Google Search
Way Date are Determined
It totally depends on Google, if Google think if it is related to do so than you will get date there, in some cases like time sensitive and news content which google generally consider.
Google determine a date using a variety of factors, there is not a one factors which will impact this date in SERP. In general there are below reason which is cause if this date:-
- Show a clear Date – Show a visible date on your web page so that Google pick it from there
- Use Structure Data – Use schema to show your data in Google there are multiple property which can implement for Date like
o datePublished
o dateModified
More best practices for dates on web pages
- Mention a date of your page when it was updated or you can take this data from server side
- Try to use the correct time zone as per the country
- Do not use the future dates
- Follow Google structure data Guidelines
For further information you can visit Google Search Console Blog.
Google Announce Domain-wide data in Search Console – Come4seo
What is Google Search Console?
I have earlier share some post relates to Search console, again I am sharing some latest information about search console. So small introduction about search console is
“Google Search Console (formerly Google Webmaster Tools) is a free web-basedSEO tool for webmasters to track both the indexing and crawling stats from Googlebot while also providing metrics to help optimize a website for organic visibility”
What is Domain wide data and why need to aggregate it?
We know better in last couple of years Google search console recommend to verify all variation of domain for example:-
gyan-badhao.com
In this scenario we are unable to analysis data for all variation on a single platform. We should visit all variation than manually collect data and then analysis it.
To overcome this problem Google search console announce the Domain-wide data. If you website already verified with Search Console than also you need to again verify it with DNS.
How to verify domain ownership via DNS record?
Today I am sharing all steps which you need to follow to verify your domain with DNS.
Open Search Console and login with your ID password. Once you login click on Add Property, you will get below screen:-
Now you need to add your domain name so I will add gyan-badhao.com and will get next screen as below
Now you need to update TXT record in DNS Configuration. So there are two things which will happen
- IF domain and hosting with same company than you can edit it from domain panel
- If you have different company for domain registration and hosting then you need to change it from hosting panel
In my case here I am using the same company for both so now you need to login with Domain registration panel. I am managing it with Godaddy so you will get below screen
Now you will click on ADD button and you will see the below screen
Once you will click on select you will see below option there
Now you will choose TXT and add the code which you will get from search console and you will see below screen
Save this information and verify the same on search console.
If your DNX setting not working well then you will get below screen
If it will verify then you will see below screen and data will start to capture in Search Console.
In few minutes you will get below screen.
Once all completed you will see a pop up like this to start aggregating your data. Click start.
How to Implement Google Tag Manager?
I am sharing a video which will help you to learn, how can you implement Google Tag Manager for your wordpress website.
Here i shared below point:-
1. How you will start with GTM?
2. How you will implement GTM code on your wordpress website?
3. How you will create a tag to track data in GA?
So please sahre your view and suggestion after watching this video.
Custom Dimensions can be used as which of the following?
- Primary dimensions in Custom Reports
- Secondary dimensions in Standard reports
- All of the above
- Secondary dimensions in Custom Reports
Right Answer is
- All of the above
If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
- /ordercomplete/thank_you.html
- /ordercomplete/index.html
- /ordercomplete.php
- /order/complete.php
Right Answer is
- /order/complete.php