Top 7 Free ways to promote your Business online

Every business owner wants to promote their business or product in front of their potential customers. Earlier people are doing TV ads and pasting lots of papers door to door. This type of offline and online promotion is too costly. So not to worry, you can promote your business free of cost by knowing some activities.



Today I am sharing top 10 free methods which you can use to promote your business.

  1. Optimize your website for search engine
  2. List your business/products in Local directories
  3. List your business in Google my business
  4. Use social media extensively for business/product promotion
  5. Forum discussion and Question Answers
  6. Schema implementation for your business or product
  7. Showcase your business in YouTube and other video website

Optimize your website for Search Engine:- Now a days if peoples wants to buy some product or services than they will search on it Google than decide to buy the product. If your product is not on google than may be your product will not be among all products for which user looking for.

So I will suggest to optimize your website so that it will appear in Google. I am sharing some basic tips which you can used to promote your website.

Ø  Optimize your images with proper image title and alt tag

Ø  Optimize your html

Ø  Reduce http request

Ø  Use more text instead of images

Ø  Use unique content

Ø  Write proper title and description

Ø  Increase backlinks for your domain

List your business in local directories:- Now we know all business online and if we want to know the address or services in our local area then use some directories to get it. So I will suggest to add your business details into top business listing website. Below are the top 10 business listing website which will help you to increase the traffic and leads.

Ø  http://www.yelp.com/

Ø  https://www.google.com/business

Ø  http://www.bing.com/local

Ø  https://foursquare.com

Ø  http://www.yellowpages.com

Ø  http://lafayette.citysearch.com

Ø  http://www.manta.com

Ø  http://www.Local.com

Ø  http://www.kudzu.com

Ø  https://www.where2go.com

List your business in Google my Business:-

Now Google shoes a local business address in SERP, so we should also add our business in google local so that it will come in SERP while people searching for similar product or services you have.

Once you will add your business in Google my listing then you will see it in Google search as per below screen.

With the help of this User can reach your website and may be soon it will convert in lead.

Use social media extensively for your Product/Services –

We have seen now after Google users are spending more and more time on Facebook, twitter, Pinterest and LinkedIn. So we should be active all the time on all social media channel. From here we are able to capture more and more user for our business. There are some major factors which can be done on social media

  • Discover new ideas and trends
  • Connect with new and existing audience
  • Bring attention and bring traffic to your work
  • Build, craft and enhance your brand

For detail information about social media click here

Forum discussion and Question Answers-

Now a days we have multiple platform where we can put our questions and expert who are there will reply on your question as per their expertise. So if you want to capture more and more users for your product just put a question there and provide detail information about your product. Once your profile will be more popular user will directly come to your website and traffic will increase. Below are some top forum and question answer platform.

Schema implementation for your business or product – If you want your product or service will appear in Google with proper time and description then you need to implement schema. There are multiple type of schema which can be apply on your website as per your business.

Below are the type of schema which can be implement on product or services.

  1. Organization Schema Mark-up
  2. Schema Person Mark-up
  3. Schema local listing mark-up
  4. Schema product and Offer Mark-up
  5. Breadcrumb Mark-up
  6. Article Mark-up
  7. Video Mark-up
  8. Event Schema Mark-up
  9. Recipe Schema Mark-up
  10. Rating Schema Mark-up

Showcase your business in YouTube and other video website

Approximate 4 billion videos are played on YouTube daily. So we should also use this platform to increase our users for our product or services. Best part if you are using unique ideas or content in video than it will show in Google SERP.




So create multiple videos update them as per guidelines so that all will appear in Google search.

I am sharing some guidelines which need to be tack care at the time of uploading or creating video:-

  • Plan ahead so you can tell a story in well manner
  • Keep the camera steady for better quality
  • If audio is key to the story, consider an external mic
  • Don’t use digital zoom
  • Lighting is key for video
  • Shoot for your intended platform
  • Use an editing app to trim unnecessary stuff out
  • Consider using subtitles or on-screen text
  • Aim to catch attention quickly
  • Keep it short so that user can see and move for further video

How Customer will Search your Product on Google?

People are coming to Google search new brands and products through their shopping journey. We search Google images, product owners provide the rich snippet data like product description, ratings, and price to help user for better understanding of product.



As of now product schema is there but there is no option to see the impact of it in Search Console. Now like Job Posting, product also added in search console. Detail information can be checked here.

If your product updated information is there on Google then it will help to your users to understand your product better. So this facility now provided by Google to shoppers.

Once you will implement schema for your product, your product looks like as above in picture.



Below are the items which has now live in Search Console for schema implementation?

Ø  Job posting

Ø  Recipe

Ø  Event

Ø  Q&A Page

Ø  Product

Once you will implement schema for product than you will see output as below for the product in schema tool

All the information which we have marked for a product, Google will show this in SERP.

This solution gives you multiple option for better reach of your customers about your products as they shop across Google. So you can now implement schema for your all products and see the major impact in your sell.

Please share your feedback for this article so that I am able to share further information on this topic.

Why Digital Marketing is important for all Kind of Business?

Now a day’s world becoming digital in fast mode. Now companies and small business feel the importance of digital marketing so they should take it as an advantage and hire an expert to do digital marketing activities for their business.



What is Digital Marketing?

If we are doing promotion though any of the electronic media than it comes under Digital Marketing. Now a days it is extremely required because most of the people are doing shopping online now. So if you want to sell your product or services you should be available on all electronic media. As per expert suggestion soon all traditional marketing will change in Digital Marketing.

Today I am sharing some most common used methods in Digital Marketing:-

  • Website Promotion
  • Blog/ Guest Blogging
  • Mobile Promotion
  • Mobile Indexing
  • Facebook marketing
  • LinkedIn Marketing
  • Twitter Marketing
  • Google Plus Marketing
  • Paid Marketing
  • Video Marketing
  • Viral Marketing
  • SMS Marketing etc

Why Digital Marketing is Important for your business?

There are several reason which is there to proof that now a days Digital Marketing is important for your business. Today I am sharing some of them.



  • Most of the marketer believe that now traditional market is out of scope and Digital marketing will increase revenue of the company as expected
  • Digital Marketing most cost effective as traditional marketing
  • In Digital Marketing you can capture right audience and can share right information to them which cannot be done in Traditional marketing.
  • Digital marketing can deliver direct conversion which is not possible in traditional marketing
  • With the help of Digital Marketing we can build our brand easily and by doing little stuff we can make it more and more popular
  • Digital marketing use trusted information which will be stored on some server and will be verified in many terms
  • Digital marketing, we can change our information very easily and can share data very frequently with our customers as required
  • We can easily find out our competitors and will plan accordingly to come over them

How you can start digital marketing for your Business?

If you are serious to increase company revenue then you should approach right agency to start your digital marketing campaign. If you will hire a good agency than sure your revenue will increase for coming year.




Hope this blog will help you to understand the need of digital marketing. Please share your comment so that I am able to write some more on similar topic.