Monthly Archives: May 2019

How to do a Keywords Research for Search Engine Optimization

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What is Keyword?

Keywords is a word or combination of words used as a search query. For example SEO, SEO Training, SEO Training Institutes, SEO training institutes in NCR etc. are example of keywords. Usually when people search something then they type a keyword phrase (More than one word) rather than keywords (Single Word).



Type of Keywords

There are many types of keywords in SEO. First we have divided it into two parts

  1. Branded Keywords
  2. Non Branded Keywords

Branded Keywords – Those keywords which contain your brand name with in Keyword for example your brand name is ABC then you keywords may be “ABC training Institute”.

Non Branded Keywords – Those keywords which does not contain your brand name with in keywords. Further we have categorized non branded keywords in following types.

Ø  Primary Keywords

Ø  Secondary Keywords

Ø  Long Tail Keywords

Ø  Sessional Keywords

Ø  Non Sessional Keywords

Ø  Local Keywords

Ø  Evergreen Keywords

Ø  Product Defining Keywords

Ø  Customer Defining Keywords

Ø  LSI Keywords etc

What you need before starting keyword research?

Before starting your keywords research you should aware about following points for best keyword research. I am sharing example for training institute.

Ø  What type of training people are searching on Google?

Ø  Who is searching for those keywords?

Ø  When people are searching for those keywords?

Ø  Are those keywords are evergreen or sessional?

Ø  Which training they are searching more?

Ø  What they are looking as a training institute?

Ø  Location of the user from they are searching for those keywords.

What is Keyword Research?

Keyword research is a processes which people use to find what they want in Search engine or directories. Due to those keywords they are able to get right information from search engine. So we used most business oriented keyword in content so that we are able to rank on top in all search engine. We should tack care about keywords research processes which will help you to find most useful keywords for your business.



If you will search on Google there are many process you will see which people use for keyword research, here I am using my way of keyword research which will give you best keywords for your business and you are able to grow your business by increasing rank in all search engine.

Step-1 Understand your business clearly and then make a list of top 10  or more keywords for example

  • SEO Training,
  • SEO Training Institute
  • SEO Training in NCR,
  • Best SEO Training Institute
  • Affordable SEO Training Institute etc

Step 2 – Use these keywords and see what Google suggesting in real time related to those keywords. Real time means when you type SEO Training then what Google is suggestion relates to this keywords as per below screenshot.

Repeat the same exercise for all keyword which you have collected in first step.

So by doing this step for all keywords may be you will have more than 100 keywords with you. Now time to analysis all those keywords and decided in which category we will place them.

So here I am suggesting two main factors which we need to tack care at the time of keyword finalization.

o   Competition for the Keyword

o   Searches for the Keywords

Step-3 Now you need to put all 100 keywords in Google Keyword Planner tool and you will get below information along with multiple more keywords. Below is the screenshot when you will put all keywords in keyword planner tool.

From here now you can make N-number of keywords which you can target to increase your business.

I think this processes can be used by anyone for any industry to get required result. Please share your feedback so that I am able to share some more ideas on keyword research.




Why Keyword is Important for SEO?

We know content is the king of search engine. Content is the combination of keywords so if we will use maximum keywords which is related to our business then there is more chances to get top rank for those keywords and this will result to grow in your business.

Hope this blog will help you to do a better keyword research and you will be able to increase your business rapidly.

Top 5 way to Enhance Media Performance with Google Analytics

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We can see now a day’s media is performing an important role in all business. So we should understand it better with the help of data. We can collect data in Google analytics by doing a linking of different products of Google.

Today’s customer want a right message in the right time. How users are responding with our ads. We should be aware about this by doing a linking of analytics with Google Ads.

Today we are sharing some more basic step of Analytics and Google ads linking. We are sharing some major points which can consider to deliver the right ad at the right time.




We have an option in analytics where we can initiate Google ads linking as per below screen.

You should use the following path to get that window

Login GA–>Choose Correct View–>Click on Admin–> in Property section click Google Ads Linking

Once you will click on new link group you will see below screen.

In this manner you are able to connect you Google Ads with Google Analytics.

Below are the basis step which is required to enhance media performance.

  1. Link Your GA with Google Ads accounts
  2. Activate Cross Device Capabilities within GA
  3. Create a Analytics Audience in GA to share with Google Ads
  4. Create and Import Goals which will useful for business
  5. Generate and View Reports to take fast decision



So in this manner you are able to enhance media performance with Google Analytics report. On the basis of data you can take a decision so that it will directly impact your media performance.

Please share your feedback if this blog seems helpful for you.

Google update – Mobile First Indexing by default for new website 1s July Onwards

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Last year Google introduced Mobile indexing now Google planned to roll out the mobile first indexing on 1st july. This will happen for new website which is responsive means that website which is producing same URL for mobile and desktop.

Mobile indexing means that if there is new website launch than it will be crawled by Google’s Smartphone Googlebot, and its mobile friendly content will be used to index its pages.



You can check mobile indexing with the help of search console tool, When you will login to search console you will see there is a one tool i.e. URL Inspection tool as per below screen.

Now when you click on this tool a search box will appear where you need to use your URL to see how your url is crawled and indexed.  For older website Google will continue monitoring and evaluating pages for their readiness for mobile first indexing and will notify through search console once they are seen as being ready.

Same if you will search for old website you will not see this mobile indexing there. So below is the screen when you will search your URL in inspection tool.

One this url will be ready for mobile indexing we will notify by Google.



Now Google suggesting to create new website, which must be responsive so that it will help in mobile first indexing. There are many website which are using different URL for mobile website so now there should be a single URL for mobile and desktop.



If you have any further query or question, you can connect at Google blog or webmaster forum.

By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?

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  • Campaign and Medium
  • Source, Medium, Campaign, and Ad Content
  • Campaign and Ad Content
  • Source and Medium

Right Answer is –

  • Source and Medium



Grow your business with Digital Marketing and search engine optimization

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We know if we want to increase our business then leads are the top most goal to achieve for every businessman. If leads increasing then business also will increase day to day. Business owner understand that leads can increase by doing a phone call and sending email to the customer but now the situation has changed. Apart from these medium online marketing growing rapidly. In last couple of years we have seen sudden growth in online marketing.

Now people search everything online and more than 60% leads are generating from online marketing.  If your sales people are not using online communication via email, social media and SEO, you would not be able to generate leads as you want.



After all a user is in hurry, he do not have lot of time to get information through newspaper and website content. They are looking for instant relevant information which can be shown them with the help of SEO.

For example there are some users who is looking for training institute then they will search online a keyword like Digital Marketing Training Institute in Ghaziabad then below result will appear in Google.

So as per above screenshot you can see that user is getting proper information in one search this is due to SEO and digital marketing.

So the way by which Google is showing this information called SEO that is you search some keyword and result will display in Google as per your keyword. Your website or business information must be on top so that you will get leads to increase your business. This is possible by doing some digital marketing work.



Here are some below things which required to do proper SEO.

  1. Choose Proper/ Relevant keywords for your business
  2. Write informative and keyword rich Meta Description
  3. Make your website Responsive
  4. List your business in Google and be active on it
  5. Regularly produced informative content for your website
  6. Write some blog post
  7. Improve your website speed
  8. Optimize your Images by using proper title and alt tag
  9. Promote your website on social media
  10. Track all activity with analytic tool

If you are using all the things mentioned above then sure you can increase online leads which will directly impact your business.


What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?

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  • Channel Groupings
  • Multi-Channel Funnels
  • Conversion tracking
  • Attribution modeling

Right Answer is

  • Attribution modeling



Which tags does Google Analytics recommend to accurately track campaigns?

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  • Medium, Source, and Campaign
  • Campaign, Content, and Term
  • Medium, Source, and Content
  • Source, Content, and Term

Right Answer is

  • Medium, Source, and Campaign



What is a “metric” in Google Analytics?

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  • The dates in your date range.
  • A dimension that can help you analyze site performance.
  • A segment of data separated out in a report for comparison.
  • The numbers in a data set often paired with dimensions.




Right Answer is

  • The numbers in a data set often paired with dimensions.