We know if we want to increase our business then leads are the top most goal to achieve for every businessman. If leads increasing then business also will increase day to day. Business owner understand that leads can increase by doing a phone call and sending email to the customer but now the situation has changed. Apart from these medium online marketing growing rapidly. In last couple of years we have seen sudden growth in online marketing.
Now people search everything online and more than 60% leads are generating from online marketing. If your sales people are not using online communication via email, social media and SEO, you would not be able to generate leads as you want.
After all a user is in hurry, he do not have lot of time to get information through newspaper and website content. They are looking for instant relevant information which can be shown them with the help of SEO.
For example there are some users who is looking for training institute then they will search online a keyword like Digital Marketing Training Institute in Ghaziabad then below result will appear in Google.
So as per above screenshot you can see that user is getting proper information in one search this is due to SEO and digital marketing.
So the way by which Google is showing this information called SEO that is you search some keyword and result will display in Google as per your keyword. Your website or business information must be on top so that you will get leads to increase your business. This is possible by doing some digital marketing work.
Here are some below things which required to do proper SEO.
- Choose Proper/ Relevant keywords for your business
- Write informative and keyword rich Meta Description
- Make your website Responsive
- List your business in Google and be active on it
- Regularly produced informative content for your website
- Write some blog post
- Improve your website speed
- Optimize your Images by using proper title and alt tag
- Promote your website on social media
- Track all activity with analytic tool
If you are using all the things mentioned above then sure you can increase online leads which will directly impact your business.