Monthly Archives: November 2017

How to Implement Schema code with Google Tag Manager

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Now a day’s almost all website owners are adding schema code to their website. So there are two way to add schema to your website.

  1. Implement Hard code On your website
  2. Implement with Google Tag Manager

Schema has introduce in 2011. Schema.org is a collection of schemas for structured data which help to search engine for better understanding of website content. By implementing schema you can organize your data i.e. how your data should be replicate in search engine.




Today I will discuss the step which you should follow to implement schema for your website.

Step-1 Create Script for Schema Mark-up – you should create schema script as per your requirement. Here I am sharing JSON to implement schema for website logo and Social Links. So as per this step below will be the JSON which we will implement through GTM.

<script type=”application/ld+json”>

{ “@context” : “http://schema.org“,

“@type” : “Organization”,

“name” : “Company Name”,

“url” : “Website URL”,

“sameAs” : [ “Facebook Page URL”,

“Twitter Handle URL”,

“Youtube URL”,

“Google Plus URL”,

“Linked-In URL”]

}

</script>

 

Step-2 – Open Google Tag Manager and Create a Tag as per below Screen. Click on circled option that is Tag and click on new.

Step-3 Once you will click on new than below screen you will get. Here you should select CUSTOM HTML and paste your JSON which you have prepared.

Now select trigger and create a new trigger where you want to implement schema.

As per above screen you should create a new trigger as per requirement and fire it on required pages. After doing it save tag which you have created.

Now you have successfully created a tag and you can check it in preview and see what value is passing in your tag. When you have completed your implementation than you should check it with DATA STRUCTURE TESTING TOOL. You know the trigger so accordingly can check for any of the pages how your schema looks like. I am sharing one more screens which will show the output of schema implementation.

So I will suggest all marketer should use schema mark-up to get all benefits of this. In this case you can implement it without knowledge of HTML. You did not required any server/ web file access to make change.

Hope this blog will provide you some help to get an idea about schema implementation through Google Tag Manager.


How Create Property SET in Google Search Console?

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More than one year Ago Google announced a feature where you can combined your website URL together. Here we can add different version of URL and able to see combined effect of Mobile APP, Mobile Website & Desktop website. With the help of this we are able to know below items combined in a single property set:-

  1. Search analytics
  2. Clicks
  3. Impression
  4. CTR
  5. Query Position in SERP
  6. Pages
  7. Country
  8. Devices
  9. Mobile Usability
  10. Accelerated Mobile Pages
  11. International Targeting
  12. Rich Cards

Now I will share all step and benefit of using Property set for your website or Mobile APP. So when you have different-2 version of website URL and want to see them into a single Search Console property then only option you can create a property set. So below is the screenshot where you will get option to create a property set.

Once you create on add a set than you will get below screen. As per below screen you will Set property name and select members (website) which you want to add in this set. Once you will click on Members in set than you will see all website which you have already added in your search console.

Now select from drop-down all the version which you want to add. Than you will start to collect all website data in a single property.



Now you have created a property set and added all version of url in this property. Now data has started populate in this property set. Once you will check this property set than first screen which you will see as per below screen.

Now you need to check which type of data you are getting in property set. Once you will click on a property set you will get below screen along with following stats.

Here are seeing all the stats which we have already mentioned in this Blog. You can explore any of the option given in left hand on screenshot. So in this manner we are able to capture all queries for 3-4 version of website in a single account. Hope this will help you to take decision to make your website more visible in search engine.



When I will click on Search Analytics than you will get deep data search queries along with different-2 matrices as per below screenshot.

Hope this write-up will help you to create a property set for your URL and will get cumulative data. As per this data you are able to make decision for your website which queries/pages is doing well and need to optimize accordingly.

Kindly share your feedback for the same so that I am able to provide similar more articles/blogs for your help.



How to Increase Local Keywords Ranking

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Now a days Local Listing idea of search engine working efficiently. People are taking interest to register their business in Local search engine as well as in local business directory list. In this manner User and client both are getting benefit. Client getting more call and User able to get accurate result in a single click as per his/her need.



So today I will discuss below two things related to Local Listing:-

  1. How to extract more keywords for Local Listing?
  2. How increase ranking for Local listing keywords?

When we thing to register our business in Local directories and search engine than we always think that people will search this term related to our business and our listing will be rank on top. So today I am taking an example of software Design and Development Company located in United States (New York). So we will research keywords which need to be targeted for this company locally to get more business from local area as well with the help of Local Listing.

Step 1 – See Google Suggestion for the Keywords and Include in your list as per below screenshot.

I have done this exercise for a single keyword, you need to perform it for multiple keywords. Once you have 10 to 20 keywords with you with the help of Google Suggestion than push these into AdWords Keyword Planner tool.

In this fashion you are able to extract a good amount of keywords which we should target for local listing. Hope this will provide some help to you to extract more good keywords.



Now I am moving towards to rank our keywords. No doubt we work for ranking for multiple factor and as per our experience we see which factor is working well and follow the same.

I am sharing some Key-Points which is really necessary to do for better ranking in Local keywords.

  1. Update your Listing as per Google Guidelines
  2. Update your business into other Local Directories
  3. Update (On Page) i.e title, keywords, description, category etc
  4. Maximum Review for your Listing
  5. Update Social Profile and add their Business where possible
  6. Upload maximum photo for your listing as possible
  7. Update working hours and special working hours
  8. Implement schema for your NAP (Name, Address and Phone Number)
  9. Review should be update locally with higher rating
  10. Check and Ranking on regular interval and update the keywords which is going Down
  11. Update Google plus Page associated with Local Listing on regular basis.
  12. Update Post on regular basis for all Listed location

Hope if you will follow these step than you will get a better ranking for your local keywords. Please share your feedback so that I am able to write further as per your requirement.



How major success of SEO for your website?

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As per my analysis there are many factors which is really accepted by clients. So as per my understanding I have divided SEO success in two major parts.

  1. SEO success for clients
  2. SEO success for SEO Consultant

So first we will discuss SEO success for clients. Clients are paying us so we should firstly focus on it so that we are able to generate some revenue as per client understanding. Once we are able to show some success than to achieve our all milestone we should follow and work as per SEO consultant, reason behind this because once we will follow SEO Consultant than results will be best and for long time. Hope you understand this situation.



So once we start our SEO project than we do some pre-analysis, we consider our pre-analysis as a benchmark and then we move ahead a step by step. I am sharing some below points which really help us to judge the output of SEO work.

  1. Targeted Keywords Ranking
  2. Traffic from Search Engine
  3. Referral Traffic
  4. Indexing number in all search engine
  5. Search Queries Impression and clicks
  6. Keywords Ranking for Local and Organic Keywords
  7. Crawling Rate of Website
  8. Knowledge Graph status
  9. Schema Implementation
  10. Links to website Status
  11. Brand Impact for Branded Keywords
  12. Online Reputation Status etc.

…..some more points be continue…..

So as per all points we can track month on month activities along with status for all points which will clearly tell you the growth of the project.

Now apart from this we are going to share some detail which a SEO consultant does and we can track all these activities and major success of SEO.

When a SEO consultant reviews the project than as per his/her pre analysis report he start working for the project. So below are the points which SEO consultants check at the time of doing analysis and start working accordingly.

  1. Landing Page Optimization as per Targeted Keywords
  2. Keywords mapping as per targeted URL
  3. Health of website
  4. Traffic status
  5. Indexing status for all Search Engine
  6. Link Building strategy and numbers for back links
  7. Domain Authority
  8. Moz Rank for Domain
  9. Moz Page Authority
  10. Rich Card Implementation
  11. Social Icons presence in Google SERP
  12. HTML Improvement
  13. Internal Links Optimization
  14. Proper Search Engine Guidelines Follow UP
  15. XML and HML sitemap Stats and Regular Updating
  16. txt implementation
  17. Mobile Usability and so more….

These factors is useful to major our SEO success. All points once implemented we can track Month on month growth and can see how our SEO project is doing overall.

May be this will help you to major your SEO success. Please share your feedback for the same so that I am able to write some more stuff which will help you.