Which of these user characteristics CANNOT be used to create a Custom Segment?




  • Users 25 to 34 years of age who have their browser set to Spanish
  • Users that viewed a page on your website and then watched a video
  • Users who have children
  • Users that engaged in your social media or email campaigns

Right Answer is

  • Users who have children



Which reports can show you how website referrals, organic search, and ad campaigns assisted in the conversion process?




  • Pair metrics and dimensions of different scopes
  • Create a report with Custom Metrics
  • Use multiple dimensions together in the same report
  • Use a Custom Dimension as a primary dimension

Right Answer is

  • Pair metrics and dimensions of different scopes

Detial Explanation:

By default, the channel labels that you see in Multi-Channel Funnels reports (Paid Search, Organic Search, Social Network, etc.) are defined as part of the MCF Channel Grouping. If you have specific analysis requirements, you may wish to create your own Custom Channel Grouping(s), each with its own set of labels. When you share a Custom Channel Grouping, only the configuration information is shared. Your data remains private. The following channel labels are defined as part of the MCF Channel Grouping and are the labels used by default in your reports. The channel definitions are not case sensitive.




Read more here: https://support.google.com/analytics/answer/1250116?hl=en

 

What four parameters can you include with an event hit for reporting?

  • Event, Category, Action, Label
  • Category, Action, Label, Unique Events
  • Category, Action, Label, Total Events
  • Category, Action, Label, Value




Right Answer is

  • Category, Action, Label, Value

Explanation:

Events are user interactions with content that can be tracked independently from a web page or a screen load.An Event has the following components. An Event hit includes a value for each component, and these values are displayed in your reports.


  • Category
  • Action
  • Label (optional, but recommended)
  • Value (optional)

Read more here: https://support.google.com/analytics/answer/1033068