When our website will be more useful and relevant? Answer is at the time when it will actually perform best in terms of speed. Now days we are adding many third party tags on our website that is why our website may slower.
To minimize this problem Google Tag Manager welcomed by Google. In the past time, everything was managed by webmasters. Now we should use GTM to manage all third party tags to enhance the performance of our website.
What is GTM (Google Tag Manager)?
Google tag Manger, webmaster will be able to add, edit, remove and update the marketing and measurement tags without the support of development team. This process make independent marketing team from development team. There is not required any change in your code. Whole ownership will be of webmaster for all the tags when they want to stop or publish it.
Difference between DoubleClick Floodlight and GTM?
We should not confuse in floodlight tag and container tag both are very different. In short, we can say Floodlight tag used to measure conversion resulting from users seeing to interacting with certain ads. On other hand, GTM is Tag management system. GTM helps you deploy tracking technology.
Create an Account for GTM-
Create an account in GTM with your Google account. After creating the account, you need to create a container. Below it the step, which required at time of GTM account creation:-
We need one GTM account per company. We are able to maintain multiple website by creating new containers. You can use the link to create GTM account google.com/tagmanager.
Within a single google account, you can create another GTM account as per your requirement by clicking on the Admin section and then new account. At the time of account creation, you need to fill account name (your company name) and then need to choose web or mobile apps.
Containers:- Containers holds all the tag for a specific website, we should use a best name convention for tags by including website name in it. You can create a different container in a same account if you have multiple website with you.
In container, you will get tags, triggers, variables etc., now we will discuss in detail about these-
Tags:– Once you have completed your container then you will create a tags for your website. Google provides different type of tags to create as per your requirement. Mainly tags divided into three category-
- Featured – as per below screenshot
Custom – As per below screenshot
Triggers– Once we decided with tag to add then we need to add triggers to fire the tag. There are many type of trigger, which should create to fire our tags. Some of them I am sharing here like
- Page View
- DOM Ready
- Page View
- Window loaded
- Custom Event
- Form Submission
- History Change
Variables:- This term is used in GTM to denote a helper function that your tags, Triggers and other variables can invoke to retrieve values from.
A variable used to store data that is used in defining trigger to pass information at runtime form.
- Data Layers
- Java Script Variables
- First Party Cookies
- HTML DOM
There are two categories of variable in GTM.
- Build in Variables
- User defined variables
This is overview for GTM for beginners. Further, I will share another article where we will discussed deeply for implementation i.e. how tag, trigger and variables will work. Please do share your view for this article.