What is the “Bounce Rate” in Google Analytics?

  • The percentage of visits when a user landed on your website and exited without any interactions
  • The percentage of total site exits
  • The percentage of sessions in which a user exits from your homepage
  • The number of times unique users returned to your website in a given time period

Right answer is –

  • The percentage of visits when a user landed on your website and exited without any interactions

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