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  • What should you do for Google mobile indexing?

    Mobile traffic and indexing is top priority in 2018. Smartphone users are increasing very rapidly. If you will search on internet you will see many blogs and article which are sharing their view and strategy to do it. But still you will not get the exact step which you should follow to complete this task.




    Today I am sharing some point with you which will really help you to increase your mobile indexing.

    1. Check your website is mobile compatible or not– this can be done by following steps:-

    Ø  Check your website is responsive or not

    Ø  Dynamic Serving

    Ø  You are using m dot (mobile site)

    If your website is not mobile compatible then you should ask your team to do it on priority basis.

    1. Load Time and Page Speed:- we must check our pages speed and load time on mobile device. If it will be ok than there will be more chances to index all pages soon in mobile.

    So you can check Load time with the help of many tools:-

    Similarly you can check web page speed. Both should be as per guidelines for better indexing.

    1. Meta tag and all other Tags:-we should check the title and description which we have updated on desktop version also work for mobile or not. And need to update accordingly.

    Apart from it there is different schema which will work for mobile pages only. So update the same for better indexing.

    1. Mobile Friendliness – We have one more tool i.e. search console tool which will help us to know mobile friendliness. If you do not have login credentials or verified domain for search console first do and then check for friendliness.

     

    Hope this blog will help you to increase your indexing for mobile and you can check your content is crawled by mobilebot or not.



    Please share you comment so that I am able to write further on this topic.

  • How to rank jobs in Google’s for Job Search Engine?

    Google has introduced a new interface which will change the way to for job searching. It will helpful for recruitment industry to get relevant candidates for job role.

    Today I will discuss here how we can rank our job in Google for Jobs:-

    AS per below link I have already shared what is Google for Job and some factors which will really help to get rank our job in Google for Job search engine.




    Earlier when we were using Google for job search than some job listing pages is in ranking and we can click there than can apply. Now with the help of this new feature jobseeker can search a job in a single keywords for different-2 job portal.

    The new processes has introduced to enhance recruitment processes for job seekers and employers:-

    • Now you can list your job in Google search engine on top by doing promotional activities for your website – This listing will include your logo, reviews, rating and job details in search result
    • You will get many filters here like job title. Location etc
    • Once your job listing will be there than user can find you easily and can apply

    Best way to get your job listing in Google for Jobs

    There are main two way which can be used to list your job in Google for jobs:-



    • Integrate your job with third party Job sites which is associated with Google– So if you will search a organic job keywords in google you will see most of the result are coming from below website:-

    o   LinkedIn

    o   Glassdoor

    o   ZipRecruiter

    o   Snagajob

    o   Monster

    o   Fresher’s world

    o   Jobing.com

    o   Recruiting.com etc

    • Integrate your job directly with Google – This is another way which you can use to rank your job in Google for Jobs. In this method you should take help of developer to implement schema so that your job is visible in Google for jobs section. Google has share guideline on it you can see herehow it will implement.

    Following are the basis steps which need to be done to integrate your job directly with Google:-

    • Make your Job Pages Indexable to Google, once it will index there will be more chance to rank in Google for Jobs
    • Include job posting data structure for all job pages
    • Update your xml sitemap to inform google about the changes

    Apart from it a very simple rule to rank your job is complete your SEO optimization. Here I am sharing some techniques which can be used to improve Google ranking for your job pages.



    • Use relevant keywords which will suit with your Job title and description
    • Write title for the search queries which job seekers are using
    • Insert more graphics along with quality content
    • Try to add more points so that it can be easily understand by Job Seekers

    Hope this will help you. Please share your comment so that I can share some more similar post.



  • Google My Business Latest Update – Added Services Menu in Dashboard

    Regularly we are working on Google local listing and seeing frequent changes in dashboard, so that we are able to push more and more information for users.

    So this time again Google announced that services menu will add in Google Local Listing dashboard so that we are able to add our product with their price and description. Once it will be live for all region than sure it will added more value in local listing.



    So I am just sharing some information how it looks like once live foe all locations:-

    If today you will login to local listing and will go in info section in dashboard than you will see below screen.

    After new update you will see one more field here in between as per below screen

    Once you will click on services section you will get below screen

    So as per above screen we are able to add following information which will be visible to users in Google SERP:-

    1. Add Section – so we can add type of services which we are serving to our customer, which will help to give a clear picture to users.
    2. Add Item – We can add item here with their price, so item can be your product, services, food menu etc.
    3. Item Description – We can add item description here so that added item can be understood by user in a clear way and user able to take decision on that item in a fraction of time.

    Hope this will add some more idea how we can update local listing interface? Please share your comments so that I am able to write the same in future as well.



  • Which is better Data Highlighter or Schema mark-up?

    Hopefully you have already listened about the mark-up techniques which can be used for your website. So today I will describe here about Data Highlighter and Schema Mark-up. Data highlighter can be used with the help of search console while schema code can be directly inserted into code or you can implement it with Google Tag Manager.

    So now question is for myself that what I should use Data Highlighter or Schema?

    Both are the ok as per your requirement and both have its pros and cons. So first I will discuss about Data Highlighter Pros and Cons and then will tell you, how you can implement for your website?




    Pro’s of Data Highlighter:-

    1. Easy to use and website code is not required
    2. You can do it easily with in limited time and budget
    3. It can be done with the help of tool provide by Google and can be accessed in search console
    4. Perfect way if you are working only for Google not for other search Engine
    5. No technical knowledge required to implement it

    Con’s of Data Highlighter

    1. This highlighter will work only for Google not for other search engine like Bing & Yahoo
    2. There are limitations for the data which can be highlighted
    3. You cannot cover all elements of the page, only element can be covered which is mentioned there

    Method to use Data Highlighter:-

    There are some steps which you should use for data highlighter.

    Step-1 First login search console and go for data highlighter option-

    Now click on start highlighting and you will get below screen:-

    Now you will enter the URL for which you want highlight the data. Also need to select type of page means it is article, event, products etc. Once you will complete these step and click OK than you will get below screen.

    So now you can see in screenshot that there are some predefined filed which you can highlight with this tool. Just does a right click on page and add as per field given in data highlighter. As shown in screenshot I have done right click on title and it will come in right hand side panel as per below screen.

    Now I will tell you Pro’s and Pro’s of schema mark-up –

    If you have implemented schema mark-up for your website than you will have below benefits

    1. Schema mark-up applicable for all search engines not just for Google
    2. There is more than one format which you can use for schema mark-up implementation
    3. We have flexibility to add more element of the page as per our requirement
    4. There are many rich snippets which can be used like address, review, video, local business, job posting etc.

    Con’s of Schema Mark-up

    Only one which I think for schema is, its little bit tough to implement as we have multiple code to implement.




    Hope this blog will help you to understand the basic difference between schema mark-up and data highlighter. In my next blog I will share method to implement schema.

  • Google Jobs Implications in Organic Search – Google for Jobs

    Google is doing regular changes in their algorithm so users are able to get appropriate results. In continue of these changes Google had announced a big change in May-2017 in US, now this change has been roll out almost in all country.

    So today i am sharing the implications of this change in organic results and way to get their job in it.

    What is Google for Jobs?

    Google for jobs is the new features that will help to job seekers find their job related to search queries in Google’s search result. This had started from US in 2017 and now released for almost all country. Currently Google will include jobs from LinkedIn, Monster, CareerBuilder etc.

    Now below will be the top 3 results if you are looking for Jobs in Google.

    Google for jobs implications

    Once you will click on more jobs you will get 100+ results.

    Why this is important to Recruitment Industry?

    All the website which is job aggregator now they will get benefit from this feature of Google. All the jobs which are listed there will start to showing in Google search result.

    To get this result Google is using machine learning and advance technology to better understand how jobs are classified and related.




    How this will impact your recruitment website?

    Most job website depends on the free organic traffic that Google sends them because they rank on the first page of Google for their targeted job related keywords.

    But this will change now in a big way.

    • If your website is ranking in top for job related keywords and you are getting traffic for this, sure you will lose your organic traffic.
    • Now you will lose your job pages ranking from top to bottom.

    There will be two major impacts for job website:-

    • Random decrease in Organic Traffic
    • Decrease in Application conversion getting from Organic
    • Decrease in Revenue getting from Organic




    What can be done to avoid this situation if we have job website?

    If there is no right tactics using in your company for digital marketing than it will be impossible to come out from this situation. So first aware about the right tactics which can be suggest by a right digital marketing person.

    • Increase your Paid Search and SEO Strategies – Now if you will see the Organic result page than there is top results for paid and than for jobs. So we should work hard to get one of them position at least, which is only possible by Paid or SEO tactics

    As per above screen now if I am searching a job than top 4 results for paid and then Google jobs. So we should take place one of them to manage our organic traffic.

    • Change your content strategy to get your job in SERP – Now we should change our content and way of presentation of content in Google. We should implement Schema for all objects of the pages like job category, salary etc

    Integrate Jobs with Google!

    • You should strongly adding job posting structure data to increase your exposure. Structure data can help your job posting appear in Google search result.
    • So as per schema you should implement schema as per below screen
    • Once you will do it there will be more chances to show your job in Google job.Apart from it you should update your sitemap which include all jobs with date. If you have more than 10000 jobs post per day than you should make high rate for job posting. You can use below link for the same.
      https://docs.google.com/forms/d/e/1FAIpQLSdlj1CC6jX1wNVjwfJ_0QNR5Cq6gpkIfjBo5e_Rx_VmYcGsg/viewformHopefully this article will help you to know about more Google for Jobs and the way to get your job in Google. I will suggest to all job website owner to make it on priority basis.



      You can comment me for any query or question.

  • Google Introduce the New Search Console

    Few month ago Google announced a Beta version and I have updated the same as per link (http://www.come4seo.com/blog/google-invited-some-users-for-new-search-console-index-status-beta-version/). After taking feedback from all users who have access of new version, Google announce it will be live for all user now.



    This new search console will help to all webmaster to now website’s presence on Google search. Most important part will be Index coverage. I am waiting for this feature last couple of months. Now I am able to see it for all of my search console account. Really I am eager to show that window of Index Coverage.

    The functionality will include Search Performance, Index Coverage, AMP Status and Job Posting Reports.

    Google announce until the new search console will not be live completely both search console will work parallel.

    When you will login for search console than first time you will get a screen as given below.

    In the new version of search console Google has introduced ability to share reports within the organization.

    If you have interest in search analytics than you love the news Search Performance Report. In new search console report we will have a 16 month of data. As of now we have only three month data in Search Console.




    Index coverage:- It will tell us comprehensive view on Google Indexing Data.

    New indexing report give us a new insight. It will show us clearly now how much URL index and which is the URL still not indexed. Now we are able to know that how many URL are index from our sitemap file. Which pages still left for indexing? So as per data we will take appropriate action on it.

    New search console also help us to improve AMP pages. There are major two changes has done.

    1. First one is getting faster feedback in the process of fixing an issue. With the help of button click you are able to know the error and same time you get the notification to resolve the same.
    2. Secondly we will get an update regarding the pages which is successfully pass for AMP and rest which has left also you will have in this new search console.




    Similar to indexing report you will get any update for Job Posting Report. If you have job listing on your website then you may be eligible to have those shown directly through Google for jobs.

    Now to make this product more valuable for users Google asked your feedback for the same. So you should give your feedback after using it. What else you want in it so that your website can easily accessed by Google.

    For more information on this report you can see the help documentation.

  • How to Implement Schema code with Google Tag Manager

    Now a day’s almost all website owners are adding schema code to their website. So there are two way to add schema to your website.

    1. Implement Hard code On your website
    2. Implement with Google Tag Manager

    Schema has introduce in 2011. Schema.org is a collection of schemas for structured data which help to search engine for better understanding of website content. By implementing schema you can organize your data i.e. how your data should be replicate in search engine.




    Today I will discuss the step which you should follow to implement schema for your website.

    Step-1 Create Script for Schema Mark-up – you should create schema script as per your requirement. Here I am sharing JSON to implement schema for website logo and Social Links. So as per this step below will be the JSON which we will implement through GTM.

    <script type=”application/ld+json”>

    { “@context” : “http://schema.org“,

    “@type” : “Organization”,

    “name” : “Company Name”,

    “url” : “Website URL”,

    “sameAs” : [ “Facebook Page URL”,

    “Twitter Handle URL”,

    “Youtube URL”,

    “Google Plus URL”,

    “Linked-In URL”]

    }

    </script>

     

    Step-2 – Open Google Tag Manager and Create a Tag as per below Screen. Click on circled option that is Tag and click on new.

    Step-3 Once you will click on new than below screen you will get. Here you should select CUSTOM HTML and paste your JSON which you have prepared.

    Now select trigger and create a new trigger where you want to implement schema.

    As per above screen you should create a new trigger as per requirement and fire it on required pages. After doing it save tag which you have created.

    Now you have successfully created a tag and you can check it in preview and see what value is passing in your tag. When you have completed your implementation than you should check it with DATA STRUCTURE TESTING TOOL. You know the trigger so accordingly can check for any of the pages how your schema looks like. I am sharing one more screens which will show the output of schema implementation.

    So I will suggest all marketer should use schema mark-up to get all benefits of this. In this case you can implement it without knowledge of HTML. You did not required any server/ web file access to make change.

    Hope this blog will provide you some help to get an idea about schema implementation through Google Tag Manager.


  • How Create Property SET in Google Search Console?

    More than one year Ago Google announced a feature where you can combined your website URL together. Here we can add different version of URL and able to see combined effect of Mobile APP, Mobile Website & Desktop website. With the help of this we are able to know below items combined in a single property set:-

    1. Search analytics
    2. Clicks
    3. Impression
    4. CTR
    5. Query Position in SERP
    6. Pages
    7. Country
    8. Devices
    9. Mobile Usability
    10. Accelerated Mobile Pages
    11. International Targeting
    12. Rich Cards

    Now I will share all step and benefit of using Property set for your website or Mobile APP. So when you have different-2 version of website URL and want to see them into a single Search Console property then only option you can create a property set. So below is the screenshot where you will get option to create a property set.

    Once you create on add a set than you will get below screen. As per below screen you will Set property name and select members (website) which you want to add in this set. Once you will click on Members in set than you will see all website which you have already added in your search console.

    Now select from drop-down all the version which you want to add. Than you will start to collect all website data in a single property.



    Now you have created a property set and added all version of url in this property. Now data has started populate in this property set. Once you will check this property set than first screen which you will see as per below screen.

    Now you need to check which type of data you are getting in property set. Once you will click on a property set you will get below screen along with following stats.

    Here are seeing all the stats which we have already mentioned in this Blog. You can explore any of the option given in left hand on screenshot. So in this manner we are able to capture all queries for 3-4 version of website in a single account. Hope this will help you to take decision to make your website more visible in search engine.



    When I will click on Search Analytics than you will get deep data search queries along with different-2 matrices as per below screenshot.

    Hope this write-up will help you to create a property set for your URL and will get cumulative data. As per this data you are able to make decision for your website which queries/pages is doing well and need to optimize accordingly.

    Kindly share your feedback for the same so that I am able to provide similar more articles/blogs for your help.



  • How to Increase Local Keywords Ranking

    Now a days Local Listing idea of search engine working efficiently. People are taking interest to register their business in Local search engine as well as in local business directory list. In this manner User and client both are getting benefit. Client getting more call and User able to get accurate result in a single click as per his/her need.



    So today I will discuss below two things related to Local Listing:-

    1. How to extract more keywords for Local Listing?
    2. How increase ranking for Local listing keywords?

    When we thing to register our business in Local directories and search engine than we always think that people will search this term related to our business and our listing will be rank on top. So today I am taking an example of software Design and Development Company located in United States (New York). So we will research keywords which need to be targeted for this company locally to get more business from local area as well with the help of Local Listing.

    Step 1 – See Google Suggestion for the Keywords and Include in your list as per below screenshot.

    I have done this exercise for a single keyword, you need to perform it for multiple keywords. Once you have 10 to 20 keywords with you with the help of Google Suggestion than push these into AdWords Keyword Planner tool.

    In this fashion you are able to extract a good amount of keywords which we should target for local listing. Hope this will provide some help to you to extract more good keywords.



    Now I am moving towards to rank our keywords. No doubt we work for ranking for multiple factor and as per our experience we see which factor is working well and follow the same.

    I am sharing some Key-Points which is really necessary to do for better ranking in Local keywords.

    1. Update your Listing as per Google Guidelines
    2. Update your business into other Local Directories
    3. Update (On Page) i.e title, keywords, description, category etc
    4. Maximum Review for your Listing
    5. Update Social Profile and add their Business where possible
    6. Upload maximum photo for your listing as possible
    7. Update working hours and special working hours
    8. Implement schema for your NAP (Name, Address and Phone Number)
    9. Review should be update locally with higher rating
    10. Check and Ranking on regular interval and update the keywords which is going Down
    11. Update Google plus Page associated with Local Listing on regular basis.
    12. Update Post on regular basis for all Listed location

    Hope if you will follow these step than you will get a better ranking for your local keywords. Please share your feedback so that I am able to write further as per your requirement.



  • How major success of SEO for your website?

    As per my analysis there are many factors which is really accepted by clients. So as per my understanding I have divided SEO success in two major parts.

    1. SEO success for clients
    2. SEO success for SEO Consultant

    So first we will discuss SEO success for clients. Clients are paying us so we should firstly focus on it so that we are able to generate some revenue as per client understanding. Once we are able to show some success than to achieve our all milestone we should follow and work as per SEO consultant, reason behind this because once we will follow SEO Consultant than results will be best and for long time. Hope you understand this situation.



    So once we start our SEO project than we do some pre-analysis, we consider our pre-analysis as a benchmark and then we move ahead a step by step. I am sharing some below points which really help us to judge the output of SEO work.

    1. Targeted Keywords Ranking
    2. Traffic from Search Engine
    3. Referral Traffic
    4. Indexing number in all search engine
    5. Search Queries Impression and clicks
    6. Keywords Ranking for Local and Organic Keywords
    7. Crawling Rate of Website
    8. Knowledge Graph status
    9. Schema Implementation
    10. Links to website Status
    11. Brand Impact for Branded Keywords
    12. Online Reputation Status etc.

    …..some more points be continue…..

    So as per all points we can track month on month activities along with status for all points which will clearly tell you the growth of the project.

    Now apart from this we are going to share some detail which a SEO consultant does and we can track all these activities and major success of SEO.

    When a SEO consultant reviews the project than as per his/her pre analysis report he start working for the project. So below are the points which SEO consultants check at the time of doing analysis and start working accordingly.

    1. Landing Page Optimization as per Targeted Keywords
    2. Keywords mapping as per targeted URL
    3. Health of website
    4. Traffic status
    5. Indexing status for all Search Engine
    6. Link Building strategy and numbers for back links
    7. Domain Authority
    8. Moz Rank for Domain
    9. Moz Page Authority
    10. Rich Card Implementation
    11. Social Icons presence in Google SERP
    12. HTML Improvement
    13. Internal Links Optimization
    14. Proper Search Engine Guidelines Follow UP
    15. XML and HML sitemap Stats and Regular Updating
    16. txt implementation
    17. Mobile Usability and so more….

    These factors is useful to major our SEO success. All points once implemented we can track Month on month growth and can see how our SEO project is doing overall.

    May be this will help you to major your SEO success. Please share your feedback for the same so that I am able to write some more stuff which will help you.