You have a meeting with a new client. Why would it be a good idea to share anonymised data (such as conversion rate and cost-per-conversion) from some successful clients in the same industry as this client?

To be so convincing that the client has no choice but to buy, because you know that they enjoy looking at data. To sound smarter and show the client that you are more knowledgeable than they originally thought. To make the meeting last longer, so that the client feels even more invested in the solution.

Which reports can show you how website referrals, organic search, and ad campaigns assisted in the conversion process?

Pair metrics and dimensions of different scopes Create a report with Custom Metrics Use multiple dimensions together in the same report Use a Custom Dimension as a primary dimension Right Answer is Pair metrics and dimensions of different scopes Detial Explanation: By default, the channel labels that you see in Multi-Channel Funnels reports (Paid Search,

What four parameters can you include with an event hit for reporting?

Event, Category, Action, Label Category, Action, Label, Unique Events Category, Action, Label, Total Events Category, Action, Label, Value Right Answer is Category, Action, Label, Value Explanation: Events are user interactions with content that can be tracked independently from a web page or a screen load.An Event has the following components. An Event hit includes a