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We know that technology changing day by day, similarly SEO activity should be changes as per Google algorithm. Google doing frequent change in algorithm so to move with Google we also change our old SEO strategy.



We must be sure to provide SEO result with our work otherwise there is not any use of SEO. Once we will share our value in terms of business growing than our SEO will be fruitful for business owner.

Patterns are similar all over the world, only thing we should execute it in a best way. So today I will share some tips for SMART SEO.

It happens in case of SEO that results comes little late so people not ready for wait it. Now a day’s people want immediate result. Due to SEO work it’s not possible to get instant impact on traffic and business. But we can manage it by doing recorded things whatever we are doing than we are able to show the impact of SEO.

SEO is a Long term Processes:- No doubt its along term processes but if you have done it for 12 months than it will work for next 12 more month without doing any activity, if you will continue then the outcome will become double or triple very soon.

Sometimes business owners think that SEO is just to insert the keywords and rank those keywords is SEO, but SMART SEO is the processes where you increase your traffic and business twice or thrice in a year. So today I am sharing my view for SMART SEO.

Specific Goals:-

We should decide our goal as per our business requirement. When we are doing subjective work than its little bit difficult to measure the Goal.

If you are saying that to rank the keywords on #1 will fulfill your Goals but the right goal apart from #1 ranking is if we have achieve the #1 rank than it will complete our business goal or not.



I have seen many times SEO person is saying that all keywords are on top and in real we are not getting any benefit of that ranking. So as a SEO we should work to increase business anyhow.

If you have a small and medium business than ranking keywords on top is a very broad goal. So here I will suggest to set the smaller goal like below:-

• Make your website Error Free
• Install Search Console and Start Analysis for Queries
• Do a deep analysis for Search console and resolve 404, xml error, html error etc

In this manner you are able to show month on month growth for business owner.

Measurable Goal:-

Always specific goal are better than big goals. We can easily measure small goal. So we should include following measurable goal in terms of SEO

• Ranking of Long Tail Keywords
• Month on month improvement for primary keywords
• Citation flow
• Trust Flow
• HTML Improvement Status
• 404 Error Status
• Back links month on month status
• Increase in organic traffic
• Increase in search queries
• Increase in impression
• Increase in Leads
• Number of index URL in Google
• Number of index URL in Bing
• Number of Index URL in Yahoo
• Link status in Google
• Top Competitors comparison with our website etc.

Achievable Goal:-

We can target our search term ranking and can show easily that we have started from more than 100 and now we are in top 5. So in the competition time it’s not tough to rank #1 but tough is to maintain that ranking.

So if you want to know that your SEO goal is achievable then you should ask some question to yourself:-

• Do you have the resource to hit these goals?
• Do you have clear picture, how these goals will affect your business?
• Are your system and infra is ready to accept high traffic?

Realistic Goals – These goals are also known as relevant Goals. So in terms of SEO if we are saying relevant than its mean that the keywords which are targeting are relevant to our business or not. Sometimes it happens there are some keywords which is not related to our business. So we are away to achieve our goal. So relevant goal we should target right keywords which will help you to increase your leads.

Apart from it the page which is ranking with key phrase is related to key phrase or not. Sometimes it happen wrong page is ranking and user coming to the page and without spending time on it run away from page, so this is increasing bounce rate of the page or website.

Timely Goals:-

Goal of time is really very important and we should decide the time for all activity for SEO like:-

• SEO Set UP
• Monitoring
• Implementation
• Reporting
• Lead analysis
• Lead Reply etc.

While we are doing SEO for any of the project than may be it will take around an year to provide best result but latter on for 1-2 years it will continue without any effort.

Hope these terms will help you to understand the SEO better and the output goals which can be decided by SEO person.

Please share your comment so that I am able to write further on it.

If you have a recruitment business than Google for Job feature job is really too important for you. You should work on it on priority and try to rank your job in it. Once we will add data structure for our jobs our job will be eligible to appear in special user experience in Google search results. We can also integrate with Google by using a third party job site.



For recruitment industry this will feature will brings many benefits.

Ø Prominent Place in Search Result – Your job will be eligible to show in special search result with your logo, rating, review and job details.

Ø  More motivated applicants :- This new user experience enables job seekers to filter by various criteria like job title, location means we will able to attract more applicants who are looking exactly for that job.

Ø  Increases chance of discovered and conversion:- Apart from Paid, local listing and organic search job seekers attract with a new avenue of job and will directly click on the job they are looking for.

Google planning to rollout this feature globally soon, for now this experience is live for below country:-

1. Kenya
2. Nigeria
3. South Africa
4. India
5. Argentina
6. Brazil
7. Colombia
8. Chile
9. Mexico
10. Canada
11. United Stats

I am sharing an example which already shared as per below link, if we will implement schema than how our page looks like in schema structure tool:-

https://developers.google.com/search/docs/data-types/job-posting

How to create a job posting which will be useful for Google for Job:-

Ø  We should make sure that our web pages (Job Detail) pages should not block by robots.txt and no robots meta tag

Ø  We should make sure that host load setting allow for frequent crawl which can be done with the help of following step:-

• Login to Google Search console
• Click on setting for the website where you want to change crawl rate
• Select the crawl rate section as per your requirement as per below screen

Ø  Make sure you are using Google guidelines for job posting

• Technical Guidelines
• Use General Sitemap guidelines
• XML Sitemap should be updated regularly most probability on daily basis
• Include only those URL which can be accesses by Google Only
• Do not include search result page, list pages and dynamic pages in the sitemap
• URLs in sitemap should include the canonical page for each job posting
• Content Guidelines
• Job Posting must be valid. A valid job posting allow a job seeker to apply for an available role at a company.

o   Clerical job for a placement agency

o   A restaurant hiring kitchen staff in a single posting

• Enrich Search quality Guidelines
• Implement structured data for your job posted
• Webmaster guidelines – Follow the below basis guidelines at the time of job posting
• Automatically Generated Content
• Participating in link schemes
• Creating page with little or no original content
• Clocking
• Sneaky Redirects
• Hidden links
• Doorway Pages
• Scraped Content
• Using irrelevant keywords in pages
• Abusing to rich snippets mark-up
• General Structure data guidelines

Ø  Add Job Posting Structure data for your website

Ø  If you have more than one copies of same job posting use canonical URL

Ø  Test and preview your structure data

Ø  Keep Google informed by submitting sitemap

Ø  If your website need high change rate, which means you have more than 100000jobs posting or more than 10000 changes per day, you need to connect as per below URL:-

https://docs.google.com/forms/d/e/1FAIpQLSdlj1CC6jX1wNV-jwfJ_0QNR5Cq6gpkIfjBo5e_Rx_VmYcGsg/viewform

Ø  Update you Company Logo

Ø  Add Review about Employers

Hope this blog further help you in details what you can do to rank your job in Google for Job. Please share your feedback to that I am able to share more information on it.