What feature must be enabled to use Multi-Channel Funnels?

  • Custom Dimensions
  • Goals or Ecommerce
  • Advertising Features
  • In-page Analytics

Right answer is

  • Goals or Ecommerce


In Analytics, conversions and Ecommerce transactions are credited to the last campaign, search, or ad that referred the user when he or she converted. But what role did prior website referrals, searches, and ads play in that conversion? How much time passed between the user’s initial interest and his or her purchase?

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