Category Archives: Google Analytics Certification Questions

Which of the following represents a macro conversion for an ecommerce site?

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  • Receiving a product inquiry
  • A completed sale transaction
  • A click on a “buy” button
  • Collecting a lead
  • All of these are macro conversions for an e commerce site.

Right Answer is-

  • A completed sale transaction



What report provides data on how specific sections of a website performed?

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  • Location report
  • Top Events report
  • Content Drilldown report
  • Frequency and Recency report

Right Answer is

  • Content Drilldown report

Explanations -The Content Drilldown report in Google Analytics will show you how visitor attention is distributed — and often wasted — in site areas. It shows you engagement metrics along a navigation path starting from a page or directory. You start with the page or directory, then click to go down a level (hence the name drilldown).

For more information visit at

https://chrisboulanger.com/analytics-content-drilldown-report/



 

Google Analytics cannot collect data from which systems by default?

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  • Online point-of-sale systems
  • Offline inventory database
  • Websites
  • Mobile devices

Right answer is

  • Offline inventory database

Explanation:-

Google analytic cannot collect data from Offline inventory database by default. You need “Data import” for this job. With the help of this you can upload offline data in to Google Analytics and can plana journey from online to offline system. For more information visit at

https://support.google.com/analytics/answer/3191589?hl=en



 

What feature must be enabled to use Multi-Channel Funnels?

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  • Custom Dimensions
  • Goals or Ecommerce
  • Advertising Features
  • In-page Analytics

Right answer is

  • Goals or Ecommerce





Explanantions:-

In Analytics, conversions and Ecommerce transactions are credited to the last campaign, search, or ad that referred the user when he or she converted. But what role did prior website referrals, searches, and ads play in that conversion? How much time passed between the user’s initial interest and his or her purchase?

For more detials visit at

https://support.google.com/analytics/answer/1191182?hl=en&ref_topic=1191164



To increase the speed at which Google Analytics compiles reports, what action could be taken?

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  • Choose “Faster response” in the sampling pulldown menu
  • Apply an advanced filter to the report
  • Remove any filters on the view
  • Choose “Greater precision” in the sampling pulldown menu

Correct Answer is

  • Choose “Faster response” in the sampling pulldown menu




Explanations

When sampling is in effect, you see a yellow icon next to the report title. Hover over the icon to see the sample size.

Sampling controls: Greater precision or Faster response

For more details visit at

https://support.google.com/analytics/answer/1733979

 

When will Google Analytics be unable to identify sessions from the same user by default?

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  • When the sessions happen in the same browser on the same day
  • When the sessions happen in the same browser on the same device
  • When the sessions happen in different browsers on the same device
  • When the sessions share the same browser cookie

Right Answer is

  • When the sessions happen in different browsers on the same device

Explanation




How would a view filter be configured to include only users from Brazil and Argentina?

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  • Filter 1: exclude all countries except Brazil and Argentina
  • Filter 1: include Brazil or Argentina
  • Filter 1: include Brazil > Filter 2: include Argentina
  • Filter 1: include Argentina > Filter 2: include Brazil

Right Answer is

  • Filter 1: include Brazil or Argentina

Explanation:-

Use filters to limit or modify the data in a view. For example, you can use filters to exclude traffic from particular IP addresses, include only data from specific subdomains or directories, or convert dynamic page URLs to readable text strings.

https://support.google.com/analytics/answer/1033162?hl=en