Tag Archives: google adwords questions and answers

An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords

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A)  generate many clicks and conversions
B)  generate many impressions and very few conversions
C)  contain more than two words in the phrase
D)  contain words that are duplicated in a display campaign

Right answer is

B)  generate many impressions and very few conversions