Google Search Console Add new video Performance Report Oct-2019

Posted on by
Reply

Now a days Video is the medium which has used a lot in every communication. If we go training, services, product review etc in all we have video on priority. As per time communication mode has changed for example, in search engine first started with content then images then audio and video.



Now Video is the most effective way to communicate now a day, So Google search console has decided to show the video performance report in search console tool, this will help us to know exact performance about our video.

Below are the stats which we can see now in Google search console for video.

  1. Clicks
  2. Impression
  3. Pages
  4. Devices
  5. Countries etc

Apart from it you can customized report and able to extract multiple meaningful data from search console for video.

How our video will come in Google Search Result?

It is a very good question for which I am trying to give answer here. If we want that our video should be there in google search console while users are searching a related keyword to our video, so you need to implement schema there for your video.

If you have implemented schema for video and some error, there than this also will replicate there in search console as per below screenshot. For more detail please see below URL

https://webmasters.googleblog.com/2019/10/search-console-video-results-reports.html

You need to implement schema in the format as suggested by schema.org. I am sharing some major schema points which you can use to implement schema for Video

  1. Video must be publicly available without any subscription
  2. Video segment data must be added on page where user can watch the video
  3. Video duration must be more than 30 seconds
  4. Video must have VideoObject structure data
  5. Video must have ability to deep link some other than the start points

In addition to VideoObject, you can add the following two data types to enable video enhancement in Google Search

  • Item List
  • Clip

For VideoObject more details can be see here at https://schema.org/VideoObject



Below are the major required properties for schema

  • Description
  • Name
  • Thumbnailurl
  • Upload Date

Once you will implement all schema required and suggested then your video will start to showing in google, you are able to see your videos stats in search console as per below screen.

Hope this blog will help you to implement schema for your video so that users can see your video in Google web search also.

Please share your feedback and suggestion for the same.

 

 

 

Which AdWords settings are specified at the account level?

Posted on by
Reply





A)  A daily budget and a set of keywords and placements
B)  Network distribution preferences and a set of keywords
C)  A unique email address, a password, and billing information
D)  Location targeting, cost-per-click (CPC) bids, and match types

Right Answer is

C)  A unique email address, a password, and billing information

Explanation-

There are different levels in the AdWords system. An important part of using AdWords is understanding functions and settings that go with the different levels. The levels of AdWords are (from the top down): account, campaign, ad group, and keyword (or placement on the Display Network).

For more information visit at

http://www.brickwaymarketing.com/account-levels-structure-in-adwords/#targetText=Most%20of%20the%20settings%20in,%2C%20notification%20settings%2C%20and%20preferences.

What’s one benefit of creating multiple ad groups?

Posted on by
Reply




A) You can target specific ad groups into various Google networks
B) You can break up keywords and ads into related themes
C) You can set different budgets for each ad group
D) You can pause specific keywords if they are not performing well

Right Answer is

You can break up keywords and ads into related themes

It is beneficial to create multiple ad groups in order to:

Posted on by
Reply





A)  opt specific ad groups into various Google networks
B)  break up keywords and ads into related themes
C)  set different budgets for each ad group
D)  pause specific keywords if they are not performing well

Right Answer is

B)  break up keywords and ads into related themes

 

What is a benefit of online advertising with Google AdWords?

Posted on by
Reply

A)  Advertisers can identify the Internet Protocol (IP) address of users who are searching for products
B)  Ads can include up to 50 characters for the first three lines of ad text
C)  Ads are displayed to users who are searching for a particular product of service
D)  Advertisers can pay to place their websites in the natural search results

Right answer is

C)  Ads are displayed to users who are searching for a particular product of service




Which of the following is a benefit of doing pre-call planning before pitching online advertising solutions to a client?

Posted on by
Reply



  • To guarantee that the client will make a decision by the end of the meeting.
  • Preparation is only important if you have multi-person meeting with the client and want to avoid confusion about each person’s role in the meeting.
  • To prepare for potential objections that the client may have.
  • Preparation is not critical if you have enough experience.

Right Answer is

  • To prepare for potential objections that the client may have.

Explanation-

Pre call planning is much essential factor when you are planning to pitch a client. You shold prepare for all the query and questions which client have as per your prior experiance and client study.



You are nearing the end of a successful meeting with a client, when they tell you, “this all sounds really great, but I do not have the budget for Google Search right now.” What should you do next?

Posted on by
Reply



  • Explain the return on investment that the client can expect and explain why they should make room in the budget.
  • Find out if the client has someone that they report to who may be able to approve the investment in display.
  • Empathise and ask the client to tell you more about their concern.
  • Ask the client if their long-term success is worth making room in the budget.

Right Answer is-

  • Empathise and ask the client to tell you more about their concern.

For which client would you recommend radius targeting?

Posted on by
Reply



  • Denise, whose service can reach customers within 30 miles.
  • Christopher, who wants to promote his new product in select cities.
  • Luis, whose e-commerce business delivers nationwide.
  • Mabel, who wants to exclude her ads from certain cities.

Right Answer is

  • Denise, whose service can reach customers within 30 miles.

Explanations:-

Google Ads location targeting allows your ads to appear in the geographic locations that you choose: countries, areas within a country, a radius around a location, or location groups, which can include places of interest, your business locations, or tiered demographics.

https://support.google.com/google-ads/answer/1722043?hl=en

 

What report provides data on how specific sections of a website performed?

Posted on by
Reply




  • Location report
  • Top Events report
  • Content Drilldown report
  • Frequency and Recency report

Right Answer is

  • Content Drilldown report

Explanations -The Content Drilldown report in Google Analytics will show you how visitor attention is distributed — and often wasted — in site areas. It shows you engagement metrics along a navigation path starting from a page or directory. You start with the page or directory, then click to go down a level (hence the name drilldown).

For more information visit at

https://chrisboulanger.com/analytics-content-drilldown-report/



 

Google Analytics cannot collect data from which systems by default?

Posted on by
Reply




  • Online point-of-sale systems
  • Offline inventory database
  • Websites
  • Mobile devices

Right answer is

  • Offline inventory database

Explanation:-

Google analytic cannot collect data from Offline inventory database by default. You need “Data import” for this job. With the help of this you can upload offline data in to Google Analytics and can plana journey from online to offline system. For more information visit at

https://support.google.com/analytics/answer/3191589?hl=en