Options:
- Analytics Goals
- Remarketing audience
- Machine-learning algorithms
- Custom Reports
Correct Answer is :-
- Machine-learning algorithms
What is used to create Smart Goals?
Reply
Google Introduce Indexing API for Job Posting URLs
As we know last year Google had introduced Google for Jobs. So now users are getting Job Search in an organic results. Till now Google has Roll Out this feature in 11 countries. For better information you can visit on below URL for Google for Job.
http://www.come4seo.com/blog/google-jobs-implications-in-organic-search-google-for-jobs/
Last June Google introduce job search experience. Due to this millions of job seekers getting relevant job opportunity from third party provider across the web. It’s really a tough job to quickly index all job because jobs are publishing so frequently. To remove an expired job also necessary because it has no benefit for user while we are not accepting any application against that job.
What is Indexing API?
Indexing API will help for webmaster to notify Google when job posting pages are added and deleted. This allow to Google to schedule a job posting for a fresh crawl, which will directly impact your traffic and application conversion. This API will help very in Recruitment industry so owner of recruitment industry will take it on priority.
For now Indexing API will use those URL only for which Job Posting Structure schema has implemented. So as per my understanding we should implemented job posting schema for whole of the website if your business related to Jobs.
How Indexing API work?
There are some basic step which should be follow to used Indexing API. Currently this API allow limited number of URL to submit with Google for crawling.
- Ø Complete the Prerequisites – Before using this API you should complete some of the things which still has not done.
o Create a Project for your Website – Once you will login with you Gmail account in Google developer you will create a project as per below screen
o Create a Service Account – Once you have created a project than you need to create a service account for the same.
o Verify Site Ownership in Search console. Verify the domain in search console for which you want to use indexing API.
Get an Access token
To call the Indexing API, the call must be authenticated with an OAuth token that you get in exchange for your private key. Google provides API client libraries to get OAuth tokens for a number of languages. For further details you can visit below URL
https://developers.google.com/search/apis/indexing-api/v3/get-token
Used the Indexing API
Now you can use Indexing API to tell Google which JOB pages deleted and added. The request must specify the location of web pages. Rest you can visit below URL for detain information on it.
Hope this blog will help you initially to understand the use of Indexing API and it will help to increase indexing of your jobs. Please share your feedback so that I am able to write further similar topic.
Google Search Console–New URL Inspection Tool-Uses & Benefits
Couple of month Ago Google has introduced a new search console tool. Now Google team has worked on this tool further and added a new tool i.e. URL INSPECTION TOOL.
This tool will help webmasters to know the insight for a specific URL, how Google index the specific page. Google said with the help of this tool you can easily know information about crawling, indexing, AMP and data structure status for a specific url.
Still this option is not available for all search console account, this is in beta version. When it will live than you can directly past your URL which is index in Google and this tool will provide all information related to this URL as below:
Below screen will help you to understand what you will get once you will put your URL in this tool:-
Now there will be another case where your URL will show some error due to structure schema or AMP etc. Below is the screen which will help you to understand this:-
Still I am unable to see this in my account, but Google announced will live it today or in couple of weeks for all search console account.
For more information you can visit Google Search Console Blog.
Change your Old SEO Strategy and Start working SMART SEO
We know that technology changing day by day, similarly SEO activity should be changes as per Google algorithm. Google doing frequent change in algorithm so to move with Google we also change our old SEO strategy.
We must be sure to provide SEO result with our work otherwise there is not any use of SEO. Once we will share our value in terms of business growing than our SEO will be fruitful for business owner.
Patterns are similar all over the world, only thing we should execute it in a best way. So today I will share some tips for SMART SEO.
It happens in case of SEO that results comes little late so people not ready for wait it. Now a day’s people want immediate result. Due to SEO work it’s not possible to get instant impact on traffic and business. But we can manage it by doing recorded things whatever we are doing than we are able to show the impact of SEO.
SEO is a Long term Processes:- No doubt its along term processes but if you have done it for 12 months than it will work for next 12 more month without doing any activity, if you will continue then the outcome will become double or triple very soon.
Sometimes business owners think that SEO is just to insert the keywords and rank those keywords is SEO, but SMART SEO is the processes where you increase your traffic and business twice or thrice in a year. So today I am sharing my view for SMART SEO.
Specific Goals:-
We should decide our goal as per our business requirement. When we are doing subjective work than its little bit difficult to measure the Goal.
If you are saying that to rank the keywords on #1 will fulfill your Goals but the right goal apart from #1 ranking is if we have achieve the #1 rank than it will complete our business goal or not.
I have seen many times SEO person is saying that all keywords are on top and in real we are not getting any benefit of that ranking. So as a SEO we should work to increase business anyhow.
If you have a small and medium business than ranking keywords on top is a very broad goal. So here I will suggest to set the smaller goal like below:-
- Make your website Error Free
- Install Search Console and Start Analysis for Queries
- Do a deep analysis for Search console and resolve 404, xml error, html error etc
In this manner you are able to show month on month growth for business owner.
Measurable Goal:-
Always specific goal are better than big goals. We can easily measure small goal. So we should include following measurable goal in terms of SEO
- Ranking of Long Tail Keywords
- Month on month improvement for primary keywords
- Citation flow
- Trust Flow
- HTML Improvement Status
- 404 Error Status
- Back links month on month status
- Increase in organic traffic
- Increase in search queries
- Increase in impression
- Increase in Leads
- Number of index URL in Google
- Number of index URL in Bing
- Number of Index URL in Yahoo
- Link status in Google
- Top Competitors comparison with our website etc.
Achievable Goal:-
We can target our search term ranking and can show easily that we have started from more than 100 and now we are in top 5. So in the competition time it’s not tough to rank #1 but tough is to maintain that ranking.
So if you want to know that your SEO goal is achievable then you should ask some question to yourself:-
- Do you have the resource to hit these goals?
- Do you have clear picture, how these goals will affect your business?
- Are your system and infra is ready to accept high traffic?
Realistic Goals – These goals are also known as relevant Goals. So in terms of SEO if we are saying relevant than its mean that the keywords which are targeting are relevant to our business or not. Sometimes it happens there are some keywords which is not related to our business. So we are away to achieve our goal. So relevant goal we should target right keywords which will help you to increase your leads.
Apart from it the page which is ranking with key phrase is related to key phrase or not. Sometimes it happen wrong page is ranking and user coming to the page and without spending time on it run away from page, so this is increasing bounce rate of the page or website.
Timely Goals:-
Goal of time is really very important and we should decide the time for all activity for SEO like:-
- SEO Set UP
- Monitoring
- Implementation
- Reporting
- Lead analysis
- Lead Reply etc.
While we are doing SEO for any of the project than may be it will take around an year to provide best result but latter on for 1-2 years it will continue without any effort.
Hope these terms will help you to understand the SEO better and the output goals which can be decided by SEO person.
Please share your comment so that I am able to write further on it.
Get your Job in Google for Job Today
If you have a recruitment business than Google for Job feature job is really too important for you. You should work on it on priority and try to rank your job in it. Once we will add data structure for our jobs our job will be eligible to appear in special user experience in Google search results. We can also integrate with Google by using a third party job site.
For recruitment industry this will feature will brings many benefits.
Ø Prominent Place in Search Result – Your job will be eligible to show in special search result with your logo, rating, review and job details.
Ø More motivated applicants :- This new user experience enables job seekers to filter by various criteria like job title, location means we will able to attract more applicants who are looking exactly for that job.
Ø Increases chance of discovered and conversion:- Apart from Paid, local listing and organic search job seekers attract with a new avenue of job and will directly click on the job they are looking for.
Google planning to rollout this feature globally soon, for now this experience is live for below country:-
- Kenya
- Nigeria
- South Africa
- India
- Argentina
- Brazil
- Colombia
- Chile
- Mexico
- Canada
- United Stats
I am sharing an example which already shared as per below link, if we will implement schema than how our page looks like in schema structure tool:-
https://developers.google.com/search/docs/data-types/job-posting
How to create a job posting which will be useful for Google for Job:-
Ø We should make sure that our web pages (Job Detail) pages should not block by robots.txt and no robots meta tag
Ø We should make sure that host load setting allow for frequent crawl which can be done with the help of following step:-
- Login to Google Search console
- Click on setting for the website where you want to change crawl rate
- Select the crawl rate section as per your requirement as per below screen
Ø Make sure you are using Google guidelines for job posting
- Technical Guidelines
- Use General Sitemap guidelines
- XML Sitemap should be updated regularly most probability on daily basis
- Include only those URL which can be accesses by Google Only
- Do not include search result page, list pages and dynamic pages in the sitemap
- URLs in sitemap should include the canonical page for each job posting
- Content Guidelines
- Job Posting must be valid. A valid job posting allow a job seeker to apply for an available role at a company.
o Clerical job for a placement agency
o A restaurant hiring kitchen staff in a single posting
- Enrich Search quality Guidelines
- Implement structured data for your job posted
- Webmaster guidelines – Follow the below basis guidelines at the time of job posting
- Automatically Generated Content
- Participating in link schemes
- Creating page with little or no original content
- Clocking
- Sneaky Redirects
- Hidden links
- Doorway Pages
- Scraped Content
- Using irrelevant keywords in pages
- Abusing to rich snippets mark-up
- General Structure data guidelines
Ø Add Job Posting Structure data for your website
Ø If you have more than one copies of same job posting use canonical URL
Ø Test and preview your structure data
Ø Keep Google informed by submitting sitemap
Ø If your website need high change rate, which means you have more than 100000jobs posting or more than 10000 changes per day, you need to connect as per below URL:-
https://docs.google.com/forms/d/e/1FAIpQLSdlj1CC6jX1wNV-jwfJ_0QNR5Cq6gpkIfjBo5e_Rx_VmYcGsg/viewform
Ø Update you Company Logo
Ø Add Review about Employers
Hope this blog further help you in details what you can do to rank your job in Google for Job. Please share your feedback to that I am able to share more information on it.
What should you do for Google mobile indexing?
Mobile traffic and indexing is top priority in 2018. Smartphone users are increasing very rapidly. If you will search on internet you will see many blogs and article which are sharing their view and strategy to do it. But still you will not get the exact step which you should follow to complete this task.
Today I am sharing some point with you which will really help you to increase your mobile indexing.
Today I am sharing some point with you which will really help you to increase your mobile indexing.
- Check your website is mobile compatible or not– this can be done by following steps:-
Ø Check your website is responsive or not
Ø Dynamic Serving
Ø You are using m dot (mobile site)
If your website is not mobile compatible then you should ask your team to do it on priority basis.
- Load Time and Page Speed:- we must check our pages speed and load time on mobile device. If it will be ok than there will be more chances to index all pages soon in mobile.
So you can check Load time with the help of many tools:-
Similarly you can check web page speed. Both should be as per guidelines for better indexing.
- Meta tag and all other Tags:-we should check the title and description which we have updated on desktop version also work for mobile or not. And need to update accordingly.
Apart from it there is different schema which will work for mobile pages only. So update the same for better indexing.
- Mobile Friendliness – We have one more tool i.e. search console tool which will help us to know mobile friendliness. If you do not have login credentials or verified domain for search console first do and then check for friendliness.
Hope this blog will help you to increase your indexing for mobile and you can check your content is crawled by mobilebot or not.
Please share you comment so that I am able to write further on this topic.
How to rank jobs in Google’s for Job Search Engine?
Google has introduced a new interface which will change the way to for job searching. It will helpful for recruitment industry to get relevant candidates for job role.
Today I will discuss here how we can rank our job in Google for Jobs:-
AS per below link I have already shared what is Google for Job and some factors which will really help to get rank our job in Google for Job search engine.
Earlier when we were using Google for job search than some job listing pages is in ranking and we can click there than can apply. Now with the help of this new feature jobseeker can search a job in a single keywords for different-2 job portal.
The new processes has introduced to enhance recruitment processes for job seekers and employers:-
- Now you can list your job in Google search engine on top by doing promotional activities for your website – This listing will include your logo, reviews, rating and job details in search result
- You will get many filters here like job title. Location etc
- Once your job listing will be there than user can find you easily and can apply
Best way to get your job listing in Google for Jobs
There are main two way which can be used to list your job in Google for jobs:-
- Integrate your job with third party Job sites which is associated with Google– So if you will search a organic job keywords in google you will see most of the result are coming from below website:-
o LinkedIn
o Glassdoor
o ZipRecruiter
o Snagajob
o Monster
o Fresher’s world
o Jobing.com
o Recruiting.com etc
- Integrate your job directly with Google – This is another way which you can use to rank your job in Google for Jobs. In this method you should take help of developer to implement schema so that your job is visible in Google for jobs section. Google has share guideline on it you can see herehow it will implement.
Following are the basis steps which need to be done to integrate your job directly with Google:-
- Make your Job Pages Indexable to Google, once it will index there will be more chance to rank in Google for Jobs
- Include job posting data structure for all job pages
- Update your xml sitemap to inform google about the changes
Apart from it a very simple rule to rank your job is complete your SEO optimization. Here I am sharing some techniques which can be used to improve Google ranking for your job pages.
- Use relevant keywords which will suit with your Job title and description
- Write title for the search queries which job seekers are using
- Insert more graphics along with quality content
- Try to add more points so that it can be easily understand by Job Seekers
Hope this will help you. Please share your comment so that I can share some more similar post.
Google My Business Latest Update – Added Services Menu in Dashboard
Regularly we are working on Google local listing and seeing frequent changes in dashboard, so that we are able to push more and more information for users.
So this time again Google announced that services menu will add in Google Local Listing dashboard so that we are able to add our product with their price and description. Once it will be live for all region than sure it will added more value in local listing.
So I am just sharing some information how it looks like once live foe all locations:-
If today you will login to local listing and will go in info section in dashboard than you will see below screen.
After new update you will see one more field here in between as per below screen
Once you will click on services section you will get below screen
So as per above screen we are able to add following information which will be visible to users in Google SERP:-
- Add Section – so we can add type of services which we are serving to our customer, which will help to give a clear picture to users.
- Add Item – We can add item here with their price, so item can be your product, services, food menu etc.
- Item Description – We can add item description here so that added item can be understood by user in a clear way and user able to take decision on that item in a fraction of time.
Hope this will add some more idea how we can update local listing interface? Please share your comments so that I am able to write the same in future as well.
Which is better Data Highlighter or Schema mark-up?
Hopefully you have already listened about the mark-up techniques which can be used for your website. So today I will describe here about Data Highlighter and Schema Mark-up. Data highlighter can be used with the help of search console while schema code can be directly inserted into code or you can implement it with Google Tag Manager.
So now question is for myself that what I should use Data Highlighter or Schema?
Both are the ok as per your requirement and both have its pros and cons. So first I will discuss about Data Highlighter Pros and Cons and then will tell you, how you can implement for your website?
Pro’s of Data Highlighter:-
- Easy to use and website code is not required
- You can do it easily with in limited time and budget
- It can be done with the help of tool provide by Google and can be accessed in search console
- Perfect way if you are working only for Google not for other search Engine
- No technical knowledge required to implement it
Con’s of Data Highlighter
- This highlighter will work only for Google not for other search engine like Bing & Yahoo
- There are limitations for the data which can be highlighted
- You cannot cover all elements of the page, only element can be covered which is mentioned there
Method to use Data Highlighter:-
There are some steps which you should use for data highlighter.
Step-1 First login search console and go for data highlighter option-
Now click on start highlighting and you will get below screen:-
Now you will enter the URL for which you want highlight the data. Also need to select type of page means it is article, event, products etc. Once you will complete these step and click OK than you will get below screen.
So now you can see in screenshot that there are some predefined filed which you can highlight with this tool. Just does a right click on page and add as per field given in data highlighter. As shown in screenshot I have done right click on title and it will come in right hand side panel as per below screen.
Now I will tell you Pro’s and Pro’s of schema mark-up –
If you have implemented schema mark-up for your website than you will have below benefits
- Schema mark-up applicable for all search engines not just for Google
- There is more than one format which you can use for schema mark-up implementation
- We have flexibility to add more element of the page as per our requirement
- There are many rich snippets which can be used like address, review, video, local business, job posting etc.
Con’s of Schema Mark-up
Only one which I think for schema is, its little bit tough to implement as we have multiple code to implement.
Hope this blog will help you to understand the basic difference between schema mark-up and data highlighter. In my next blog I will share method to implement schema.
Google Jobs Implications in Organic Search – Google for Jobs
Google is doing regular changes in their algorithm so users are able to get appropriate results. In continue of these changes Google had announced a big change in May-2017 in US, now this change has been roll out almost in all country.
So today i am sharing the implications of this change in organic results and way to get their job in it.
What is Google for Jobs?
Google for jobs is the new features that will help to job seekers find their job related to search queries in Google’s search result. This had started from US in 2017 and now released for almost all country. Currently Google will include jobs from LinkedIn, Monster, CareerBuilder etc.
Now below will be the top 3 results if you are looking for Jobs in Google.
Once you will click on more jobs you will get 100+ results.
Why this is important to Recruitment Industry?
All the website which is job aggregator now they will get benefit from this feature of Google. All the jobs which are listed there will start to showing in Google search result.
To get this result Google is using machine learning and advance technology to better understand how jobs are classified and related.
How this will impact your recruitment website?
Most job website depends on the free organic traffic that Google sends them because they rank on the first page of Google for their targeted job related keywords.
But this will change now in a big way.
- If your website is ranking in top for job related keywords and you are getting traffic for this, sure you will lose your organic traffic.
- Now you will lose your job pages ranking from top to bottom.
There will be two major impacts for job website:-
- Random decrease in Organic Traffic
- Decrease in Application conversion getting from Organic
- Decrease in Revenue getting from Organic
What can be done to avoid this situation if we have job website?
If there is no right tactics using in your company for digital marketing than it will be impossible to come out from this situation. So first aware about the right tactics which can be suggest by a right digital marketing person.
- Increase your Paid Search and SEO Strategies – Now if you will see the Organic result page than there is top results for paid and than for jobs. So we should work hard to get one of them position at least, which is only possible by Paid or SEO tactics
As per above screen now if I am searching a job than top 4 results for paid and then Google jobs. So we should take place one of them to manage our organic traffic.
- Change your content strategy to get your job in SERP – Now we should change our content and way of presentation of content in Google. We should implement Schema for all objects of the pages like job category, salary etc
Integrate Jobs with Google!
- You should strongly adding job posting structure data to increase your exposure. Structure data can help your job posting appear in Google search result.
- So as per schema you should implement schema as per below screen
- Once you will do it there will be more chances to show your job in Google job.Apart from it you should update your sitemap which include all jobs with date. If you have more than 10000 jobs post per day than you should make high rate for job posting. You can use below link for the same.
https://docs.google.com/forms/d/e/1FAIpQLSdlj1CC6jX1wNVjwfJ_0QNR5Cq6gpkIfjBo5e_Rx_VmYcGsg/viewformHopefully this article will help you to know about more Google for Jobs and the way to get your job in Google. I will suggest to all job website owner to make it on priority basis.
You can comment me for any query or question.