Category Archives: Google Analytics Certification Questions

Which report shows the percentage of traffic that has visited your site before?

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  • Interests > Affinity categories report
  • Behavior > New vs returning report
  • Behavior > Frequency and Recency report
  • All traffic > Referrals report

Right answer is –

  • Behavior > New vs returning report



By default, when will Google Analytics NOT be able to identify sessions from the same user?

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  • When the sessions happen in the same browser on the same day
  • When the sessions share the same browser cookie
  • When the sessions happen in different browsers on the same device
  • When the sessions happen in the same browser on the same device

Right answer is –

  • When the sessions happen in different browsers on the same device



If a web page visitor clears the Analytics cookie from their browser, what will occur

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  • Analytics will not be able to associate user behavior data with past data collected
  • Analytics will set a new unique ID the next time a browser loads a tracked page
  • Analytics will set a new browser cookie the next time a browser loads a tracked page
  • All of the above

Correct answer is:

  • All of the above



When linking a Google Ads account to Google Analytics, what is not possible?

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  • Adjust keyword bids in Google Ads from Google Analytics
  • Create remarketing lists in Analytics to use in Google Ads campaigns
  • View Google Ads click and cost data next to site engagement data in Analytics
  • Import Analytics Goals and transactions into Google Ads as conversions



Correct answer is:

  • Adjust keyword bids in Google Ads from Google Analytics

What does assigning a value to a Google Analytics Goal enable?

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  • Analyze a website conversion funnel
  • Compare goal conversions and measure changes to a website
  • Track real-time business revenue
  • Track actual revenue from conversions





Correct answer is:

  • Analyze a website conversion funnel