Google Introduce the New Search Console

Few month ago Google announced a Beta version and I have updated the same as per link (http://www.come4seo.com/blog/google-invited-some-users-for-new-search-console-index-status-beta-version/). After taking feedback from all users who have access of new version, Google announce it will be live for all user now.



This new search console will help to all webmaster to now website’s presence on Google search. Most important part will be Index coverage. I am waiting for this feature last couple of months. Now I am able to see it for all of my search console account. Really I am eager to show that window of Index Coverage.

The functionality will include Search Performance, Index Coverage, AMP Status and Job Posting Reports.

Google announce until the new search console will not be live completely both search console will work parallel.

When you will login for search console than first time you will get a screen as given below.

In the new version of search console Google has introduced ability to share reports within the organization.

If you have interest in search analytics than you love the news Search Performance Report. In new search console report we will have a 16 month of data. As of now we have only three month data in Search Console.




Index coverage:- It will tell us comprehensive view on Google Indexing Data.

New indexing report give us a new insight. It will show us clearly now how much URL index and which is the URL still not indexed. Now we are able to know that how many URL are index from our sitemap file. Which pages still left for indexing? So as per data we will take appropriate action on it.

New search console also help us to improve AMP pages. There are major two changes has done.

  1. First one is getting faster feedback in the process of fixing an issue. With the help of button click you are able to know the error and same time you get the notification to resolve the same.
  2. Secondly we will get an update regarding the pages which is successfully pass for AMP and rest which has left also you will have in this new search console.




Similar to indexing report you will get any update for Job Posting Report. If you have job listing on your website then you may be eligible to have those shown directly through Google for jobs.

Now to make this product more valuable for users Google asked your feedback for the same. So you should give your feedback after using it. What else you want in it so that your website can easily accessed by Google.

For more information on this report you can see the help documentation.

How to Implement Schema code with Google Tag Manager

Now a day’s almost all website owners are adding schema code to their website. So there are two way to add schema to your website.

  1. Implement Hard code On your website
  2. Implement with Google Tag Manager

Schema has introduce in 2011. Schema.org is a collection of schemas for structured data which help to search engine for better understanding of website content. By implementing schema you can organize your data i.e. how your data should be replicate in search engine.




Today I will discuss the step which you should follow to implement schema for your website.

Step-1 Create Script for Schema Mark-up – you should create schema script as per your requirement. Here I am sharing JSON to implement schema for website logo and Social Links. So as per this step below will be the JSON which we will implement through GTM.

<script type=”application/ld+json”>

{ “@context” : “http://schema.org“,

“@type” : “Organization”,

“name” : “Company Name”,

“url” : “Website URL”,

“sameAs” : [ “Facebook Page URL”,

“Twitter Handle URL”,

“Youtube URL”,

“Google Plus URL”,

“Linked-In URL”]

}

</script>

 

Step-2 – Open Google Tag Manager and Create a Tag as per below Screen. Click on circled option that is Tag and click on new.

Step-3 Once you will click on new than below screen you will get. Here you should select CUSTOM HTML and paste your JSON which you have prepared.

Now select trigger and create a new trigger where you want to implement schema.

As per above screen you should create a new trigger as per requirement and fire it on required pages. After doing it save tag which you have created.

Now you have successfully created a tag and you can check it in preview and see what value is passing in your tag. When you have completed your implementation than you should check it with DATA STRUCTURE TESTING TOOL. You know the trigger so accordingly can check for any of the pages how your schema looks like. I am sharing one more screens which will show the output of schema implementation.

So I will suggest all marketer should use schema mark-up to get all benefits of this. In this case you can implement it without knowledge of HTML. You did not required any server/ web file access to make change.

Hope this blog will provide you some help to get an idea about schema implementation through Google Tag Manager.


How Create Property SET in Google Search Console?

More than one year Ago Google announced a feature where you can combined your website URL together. Here we can add different version of URL and able to see combined effect of Mobile APP, Mobile Website & Desktop website. With the help of this we are able to know below items combined in a single property set:-

  1. Search analytics
  2. Clicks
  3. Impression
  4. CTR
  5. Query Position in SERP
  6. Pages
  7. Country
  8. Devices
  9. Mobile Usability
  10. Accelerated Mobile Pages
  11. International Targeting
  12. Rich Cards

Now I will share all step and benefit of using Property set for your website or Mobile APP. So when you have different-2 version of website URL and want to see them into a single Search Console property then only option you can create a property set. So below is the screenshot where you will get option to create a property set.

Once you create on add a set than you will get below screen. As per below screen you will Set property name and select members (website) which you want to add in this set. Once you will click on Members in set than you will see all website which you have already added in your search console.

Now select from drop-down all the version which you want to add. Than you will start to collect all website data in a single property.



Now you have created a property set and added all version of url in this property. Now data has started populate in this property set. Once you will check this property set than first screen which you will see as per below screen.

Now you need to check which type of data you are getting in property set. Once you will click on a property set you will get below screen along with following stats.

Here are seeing all the stats which we have already mentioned in this Blog. You can explore any of the option given in left hand on screenshot. So in this manner we are able to capture all queries for 3-4 version of website in a single account. Hope this will help you to take decision to make your website more visible in search engine.



When I will click on Search Analytics than you will get deep data search queries along with different-2 matrices as per below screenshot.

Hope this write-up will help you to create a property set for your URL and will get cumulative data. As per this data you are able to make decision for your website which queries/pages is doing well and need to optimize accordingly.

Kindly share your feedback for the same so that I am able to provide similar more articles/blogs for your help.



How to Increase Local Keywords Ranking

Now a days Local Listing idea of search engine working efficiently. People are taking interest to register their business in Local search engine as well as in local business directory list. In this manner User and client both are getting benefit. Client getting more call and User able to get accurate result in a single click as per his/her need.



So today I will discuss below two things related to Local Listing:-

  1. How to extract more keywords for Local Listing?
  2. How increase ranking for Local listing keywords?

When we thing to register our business in Local directories and search engine than we always think that people will search this term related to our business and our listing will be rank on top. So today I am taking an example of software Design and Development Company located in United States (New York). So we will research keywords which need to be targeted for this company locally to get more business from local area as well with the help of Local Listing.

Step 1 – See Google Suggestion for the Keywords and Include in your list as per below screenshot.

I have done this exercise for a single keyword, you need to perform it for multiple keywords. Once you have 10 to 20 keywords with you with the help of Google Suggestion than push these into AdWords Keyword Planner tool.

In this fashion you are able to extract a good amount of keywords which we should target for local listing. Hope this will provide some help to you to extract more good keywords.



Now I am moving towards to rank our keywords. No doubt we work for ranking for multiple factor and as per our experience we see which factor is working well and follow the same.

I am sharing some Key-Points which is really necessary to do for better ranking in Local keywords.

  1. Update your Listing as per Google Guidelines
  2. Update your business into other Local Directories
  3. Update (On Page) i.e title, keywords, description, category etc
  4. Maximum Review for your Listing
  5. Update Social Profile and add their Business where possible
  6. Upload maximum photo for your listing as possible
  7. Update working hours and special working hours
  8. Implement schema for your NAP (Name, Address and Phone Number)
  9. Review should be update locally with higher rating
  10. Check and Ranking on regular interval and update the keywords which is going Down
  11. Update Google plus Page associated with Local Listing on regular basis.
  12. Update Post on regular basis for all Listed location

Hope if you will follow these step than you will get a better ranking for your local keywords. Please share your feedback so that I am able to write further as per your requirement.



How major success of SEO for your website?

As per my analysis there are many factors which is really accepted by clients. So as per my understanding I have divided SEO success in two major parts.

  1. SEO success for clients
  2. SEO success for SEO Consultant

So first we will discuss SEO success for clients. Clients are paying us so we should firstly focus on it so that we are able to generate some revenue as per client understanding. Once we are able to show some success than to achieve our all milestone we should follow and work as per SEO consultant, reason behind this because once we will follow SEO Consultant than results will be best and for long time. Hope you understand this situation.



So once we start our SEO project than we do some pre-analysis, we consider our pre-analysis as a benchmark and then we move ahead a step by step. I am sharing some below points which really help us to judge the output of SEO work.

  1. Targeted Keywords Ranking
  2. Traffic from Search Engine
  3. Referral Traffic
  4. Indexing number in all search engine
  5. Search Queries Impression and clicks
  6. Keywords Ranking for Local and Organic Keywords
  7. Crawling Rate of Website
  8. Knowledge Graph status
  9. Schema Implementation
  10. Links to website Status
  11. Brand Impact for Branded Keywords
  12. Online Reputation Status etc.

…..some more points be continue…..

So as per all points we can track month on month activities along with status for all points which will clearly tell you the growth of the project.

Now apart from this we are going to share some detail which a SEO consultant does and we can track all these activities and major success of SEO.

When a SEO consultant reviews the project than as per his/her pre analysis report he start working for the project. So below are the points which SEO consultants check at the time of doing analysis and start working accordingly.

  1. Landing Page Optimization as per Targeted Keywords
  2. Keywords mapping as per targeted URL
  3. Health of website
  4. Traffic status
  5. Indexing status for all Search Engine
  6. Link Building strategy and numbers for back links
  7. Domain Authority
  8. Moz Rank for Domain
  9. Moz Page Authority
  10. Rich Card Implementation
  11. Social Icons presence in Google SERP
  12. HTML Improvement
  13. Internal Links Optimization
  14. Proper Search Engine Guidelines Follow UP
  15. XML and HML sitemap Stats and Regular Updating
  16. txt implementation
  17. Mobile Usability and so more….

These factors is useful to major our SEO success. All points once implemented we can track Month on month growth and can see how our SEO project is doing overall.

May be this will help you to major your SEO success. Please share your feedback for the same so that I am able to write some more stuff which will help you.



Google invited some users for New Search Console (Index Status) Beta Version

I have observed that 1st week of September Google has added a link of new beta version of search console for some account owner.

It has been added automatically so may or may not be you are invited. If you are invited for this than first you will see a message in your search console account as below.

New Search Console Message Format

When you will click on view details than you will get a screens as below.

After it if you will see you dashboard of search console and then will open an account for which you are invited will see below type of link there in search console.

As per above screenshot you are seeing that there is green highlighted link which will goes for new search console. So once you click on this link you will get a below screen.

So as per above given screen you are seeing a trending graph along with a link below for full report. So further for more information I am clicking on full report. Below you will see the next screen once you will click on full report.



Once I will click on full report I got a below screen with following feature:-

  1. Top right you are seeing status button, once you will click on this you will reach on main dashboard.
  2. Below status button one more option is there that is UPDATE GOOGLE.

Now I am going to click on UPDATE GOOGLE. Once I click on this I have seen a different screen to submit my latest xml sitemap. Below is the screen.

Apart from it setting button still not enable in beta version. So now I am going to discuss more about the screen where we will see different-2 type of URL with reason why they are index or not?

So there are below 4 main section.

  1. Valid Pages
  2. Pages with Warning
  3. Pages with Errors
  4. Excluded

Above information you can see in Search console as per below screen.

Now if you want you can elaborate further these four category as per below screenshot. In this way you are able to know below things with the help of this upcoming feature of Google.

  1. You are able to know the valid pages URL which are index in Google.
  2. You are able to know the pages URL which have error or warning due to which crawler not able to crawl that them and reason they are not index in Google.
  3. You are able to know the URL which has excluded with reason so you can resolve the problem and able to index those all URL in search engine.

So definitely you are able to increase indexing in Google.

Hope this information will help you better understanding of new search console for index coverage. Please share your feedback so that I can post similar more articles.




Learn and earn money online with the help of online earning training programme

Do you want immediate return of investment from your business? Now, it is possible with online earning. Operating an online business could help you earn money easily as long as you know what you require to do.

 

Today internet helps you to operate for 24 hours therefore these days more and more people are widely using the internet to gain some easy money through online money earning training. The internet is growing with a very rapid speed and fast becoming an easy medium to earn money.



There are some essential tips help you to make money online:

 

Writing articles for blogs and sites

 

If you are fond of writing and an excellent articles writer, then you can write for your own blog. If you are exceptionally good at writing articles, clients can also make you work for. This would eventually help you to make some easy money online.

 

Create your own blogs

 

By creating your own blogs or some blogs for your clients, you can earn money. If your blog is visited by many people then you will gain some very important links. These links would eventually make your blog famous and beneficial.

 

Logo Designing

 

If you are a professional logo designer and have got online training for money making in this field, various online websites can employ you as their logo designer. Such jobs can help you earn online. You can design logos at home by operating on your net.



Engage in web discussion boards

 

There are many web discussion boards operating online that help people to interact and express their views in many topics. You can post your comments on these sites; ask people questions or answer questions posted by other people. At the time of commenting your questioning you can also leave your affiliate link under each message.

 

Promote Affiliates

 

Promoting affiliates is also an option to make money online. With the help of money making training programme, you will able to advertise or promote other’s people affiliate programs to grow the commission and sales. Such programming is highly beneficial for webmasters.

 

Freelancing at home

 

Freelancing helps you to do a variety of things such as SEO work, software management, coding, submitting articles, writing emails and finding customers etc.

 

These are some great ways to make easy online money. It greatly helps you in earning a large amount of money while working online.




Best way to Increase Online Traffic for your website

Search Engine Optimization is the best techniques now a days to generate revenue from your website or product. There are many things which we should do to increase keywords ranking of website for search engine like Google, Yahoo and Bing.



Below ae the two major activities for SEO (Search Engine Optimization)

1. On Page Optimization – Here I am sharing some key point which is really necessary at the time of SEO.

 Meta Tags Optimization
 Header Tag Implementation
 Alt Tag Optimization
 Image Optimization
 XML Updating
 404 URL Solution etc, rest I will share in another on page post.

2. Off Page Optimization – While you have done with On Page Optimization then we need to do some off page Optimization, so that we are able to create some back links for our website. I am sharing some lasted and major off Page techniques here and share some example for the same

 Social Media Engagement: – Now a day’s Social media is the channel which is really used by many people, if you are following the guidelines and sharing latest data related to your website then it will really give you a positive feedback in terms of visits and Application conversion.



I am sharing some most useful social media website which will impact your business in positive way.
 www.linkedin.com
 www.facebook.com
 www.twitter.com
 www.pinterest.com
 www.plus.google.com etc

 Social Bookmarking – Social Bookmarking is the best platform where you can promote your website. Here you will just add you web page or blog and soon you will get high amount of traffic as a referral from social bookmarking sites.

I am sharing some major social bookmarking sites which is really good to use.
 https://delicious.com
 www.stumbleupon.com
 www.digg.com
 Wwwdiigo.com
 www.technorati.com etc

 Forum Submission and Discussion– We should participate in forums and want to share our knowledge there.

Rest I will share in my coming post, to know better about off page activities keep visiting www.come4seo.com or regular time.



Benefits of Pursuing Digital Marketing Courses

A number of digital marketing courses are available online these days. One can also pursue these courses in colleges and universities. However, prior to learning more about these courses, it is crucial to know what digital marketing promotion is all about.



Digital marketing is a modern business practice involving promotion of brands using interactive media such as the World Wide Web (including social media) and mobile phones. This technique promotes products and services using a number of digital distribution channels to reach target audience in an affordable manner. Apart from being a cost-effective way for business marketing, it is also a timely and personalized way of reaching out to prospective customers and achieve desired results.

Many of the digital marketing courses offered these days make use of IT technology and refined digital media. These are aimed at preparing aspirants for marketing products and services in their niche market place. The course combined with its theory and practical aspects facilitates aspirant gain decent understanding of marketing principles as well as many other relevant specialist areas. Other professional marketing training areas within the category include:

– Marketing ethics
– International business
– Brand management
– Digital media

Digital marketing courses will allow individuals to attain requisite skills and gain maximum career prospects in future. After being a qualified digital marketer, one can easily bag a rewarding job in a number of fields including marketing, public relations, brand management, web and e-marketing, marketing management, and market research.

Online marketing is a way to promote products, brands, and services using the collective media such as the internet, television and phone. One needs to be efficient in application of online marketing techniques to be able to reach potential consumers.

There are a number of benefits one can experience by enrolling into a digital marketing course. With increasing demand for the professionals in concerned field, many people have started taking it up as their topmost career choice. Those holding accreditation from a reputed digital marketing college always get paid more as compared to their competitors in the industry.



These courses help professionals understand the ever-changing algorithms of the industry. Professionals can make right use of the promotion/advertising strategies to derive best results. The courses aim at educating students about intricacies of the digital marketing world. These are the best way to know how Google and other search engines works. Mastering a course will ensure an opportunity to kick start their personal marketing business and promotion



Summary
Digital marketing courses are in great demand these days. These help aspiring marketers gain required qualifications for being a skilled professional. The best thing about being a part of these training programs is being able to bag a good job in the field of online marketing. Aspirants may also get job in the field of marketing management, brand management, and research. Enrolling into a reputed and reliable digital marketing institute will help one in mastering the field of online business.
Good Luck!

Why Enroll into a Digital Marketing Training in Ghaziabad

The ecommerce world has evolved a lot since its inception. Lately, the introduction of digital marketing has given a new meaning to online presence of a business. In fact, it has become a critical part of a business, these days. To be able to make the most out of the trend, one either needs to be well versed with these techniques or hire a professional.

Increase in demand of professionals in this field has also increased the demand of training centers where one can learn about ins and outs of digital marketing. Many schools and colleges across the globe tried to create a catch-up database for everybody with traditional experiences in marketing. The initial step towards this was to introduce aspects of digital marketing into various multimedia courses in training institutes and colleges.



A Competitive Advantage

Enrolling into digital marketing training in Ghaziabad will provide you with a substantial advantage over your competition. The knowledge about the latest marketing trends and efficiency to build strategies will let you establish yourself as the most wanted and successful professional.

Doing a thorough research will let you know about a variety of online marketing courses available, these days. These courses are available both as diploma, certification courses and in post-graduate formats. The customary marketing executives will only require an intensive introduction to the concept. This will help them equalize the playing field.

On the other hand, those new to this market will get their degrees and diplomas. These enlightened individuals are fully aware of the importance of SEO, PPC and social media marketing for online success of any business.

One of the major reasons behind increasing popularity of these courses is competitiveness in the job market. The market has become more competitive and tough to emulate these days. So in case, you wish to join the industry or wish to establish a proper online presence for your company, digital marketing courses will definitely help. As a digital marketer, you can easily help your or any business take their online presence to new heights.



In case, you are an entrepreneur and are running or planning to run your own business, a marketing course can certainly benefit you. All you need to do is simply check the syllabus and curriculum in advance. This will let you get equipped with the best of knowledge related to the topic and get hired quick. For entrepreneurs or wannabes, this course can open new doors of opportunities for their business.

A thorough research for a reputed institute in Ghaziabad and nearby areas will let you gain knowledge about latest online marketing trends.

In a Nutshell

Digital marketing training in Ghaziabad can open new avenues of marketing for professionals, students and those interested in making a career in this field. These courses are a great way to educate oneself about newest tactics and fundamentals of online business and marketing. The industry offers a huge career scope for novices and the experienced.