Which report shows the percentage of traffic that has visited your site before?



  • Interests > Affinity categories report
  • Behavior > New vs returning report
  • Behavior > Frequency and Recency report
  • All traffic > Referrals report

Right answer is –

  • Behavior > New vs returning report



By default, when will Google Analytics NOT be able to identify sessions from the same user?



  • When the sessions happen in the same browser on the same day
  • When the sessions share the same browser cookie
  • When the sessions happen in different browsers on the same device
  • When the sessions happen in the same browser on the same device

Right answer is –

  • When the sessions happen in different browsers on the same device



What are the verifcation options for businesses with 10 or more locations?



  • They only need to verify one location, and the rest will be automatically verified.
  • They will have to enter and verify their locations individually.
  • They can enter their location information in bulk, but will have to verify each location individually.
  • They can import and verify their locations in bulk.

Right answer is –

  • They can import and verify their locations in bulk.



You are using Google My Business to promote your restaurant online and attract new customers. What feature can you use to encourage new people to try you out



• In-search call button

• In-search call button

• Insights• Dynamic ads

• Customer reviews

Right Answer is –

• Customer reviews



If a web page visitor clears the Analytics cookie from their browser, what will occur



  • Analytics will not be able to associate user behavior data with past data collected
  • Analytics will set a new unique ID the next time a browser loads a tracked page
  • Analytics will set a new browser cookie the next time a browser loads a tracked page
  • All of the above

Correct answer is:

  • All of the above



When linking a Google Ads account to Google Analytics, what is not possible?



  • Adjust keyword bids in Google Ads from Google Analytics
  • Create remarketing lists in Analytics to use in Google Ads campaigns
  • View Google Ads click and cost data next to site engagement data in Analytics
  • Import Analytics Goals and transactions into Google Ads as conversions



Correct answer is:

  • Adjust keyword bids in Google Ads from Google Analytics

What does assigning a value to a Google Analytics Goal enable?

  • Analyze a website conversion funnel
  • Compare goal conversions and measure changes to a website
  • Track real-time business revenue
  • Track actual revenue from conversions





Correct answer is:

  • Analyze a website conversion funnel