What is the “Bounce Rate” in Google Analytics?

  • The percentage of visits when a user landed on your website and exited without any interactions
  • The percentage of total site exits
  • The percentage of sessions in which a user exits from your homepage
  • The number of times unique users returned to your website in a given time period

Right answer is –

  • The percentage of visits when a user landed on your website and exited without any interactions

What are the four scope levels available for dimensions and metrics in Google Analytics?



  • Event-level, duration-level, transaction-level, or user-level scope
  • Location-level, duration-level, product-level, or user-level scope
  • Event-level, session-level, transaction-level, or user-level scope
  • Hit-level, session-level, product-level, or user-level scope

Right answer is –

  • Hit-level, session-level, product-level, or user-level scope




When does a default Analytics session expire?



  • At noon every day
  • When a user is inactive on your website for more than 30 minutes
  • When a user opens another browser window
  • After 30 minutes, regardless of user activity on your website

Correct answer is:

  • When a user is inactive on your website for more than 30 minutes